Eat your heart out Lara, Futuremedia links gaming to training

prizes with realistic training simulations at HRD 2004

you thought the use of computer gaming technology for corporate training was
still a thing for the future, think again.  E-learning provider
Futuremedia Plc is bringing their new ELSA (Experiential Learning Simulation
and Assessment) development capability to HRD 2004 (stand 1212). This new
approach makes the previous technological and cost constraints associated with
realistic e-learning simulation development virtually a thing of the

brings the power of exploratory and experiential learning to the corporate
world.  At HRD, delegates can experience realistic training simulations
from the learner’s standpoint – and win prizes.

is the first company to offer web-based simulation technology to the UK
e-learning market. Individuals and organisations can benefit from rich simulated
learning environments that can be built to encourage interactive discovery
learning – a far cry from traditional page turning approaches.   

can interact as the ‘player’ just as they would with a high-tech game, but with
situations that apply to a particular business problem or work issue. 

makes this new in the UK," explains David Welham, MD of Futuremedia UK,
"is that we can now offer an innovative and cost effective approach to
high end training from health and safety to soft skills. We can create
realistic learning environments through browser based real world simulations
that are cost effective and totally safe. We’ve added exploratory and
assessment layers to the training simulations to ensure the development
experience fully engages participants and provides highly motivating, relevant
and measurable learning outcomes."

ahead of the game in the UK," he adds. "We’ll be launching this web
based simulation capability at HRD, so HR and training people can see for
themselves how this technology can truly work for their employees."

the show Futuremedia will be demonstrating how ELSA can be used in a health and
safety training environment.  The approach is a strong tool not only for training,
but also for assessment as the ‘players’ can be evaluated on how they think and
act in a number of different work based scenarios.,
providers of independent expert advice on e-learning, says, "There is no
doubt that the next big wave in e-learning revolves around the use of
high-fidelity simulations." Taken from Brandon-Hall’s E-learning
Simulation Products and Services 2004.


Futuremedia plc (est. 1983) is a Solutions Provider in the growing e-learning
market with 20 years experience in the interactive media field supplying
products and services to industrial and commercial business sectors and
government, mainly in the UK and Continental Europe.

The Company has a proven track record in providing knowledge and learning via
Solstra, its proprietary Learning Management System which in its largest
application has a capacity for 240,000 users.

Futuremedia’s customers include Britvic, BT, BUPA, Channel Four, Daimler
Chrysler, GSK, Hilton International, IDEA, UK National Health Service, Royal
Mail and Syngenta. In delivering its solutions, the Company is partnering with
Centra Software, Fujitsu-Siemens, Microsoft, Thompson NETg and Skillsoft.

"Safe Harbor" Statement under Section 21E of the Securities Exchange
Act of 1934:
This press release contains forward-looking statements related to future
results and speaks only of Futuremedia’s expectations as of the date hereof.
Such statements include discussions concerning the Company’s future financial
performance and the future performance of the Company’s products. Such
statements involve known and unknown risks and uncertainties that may cause
actual results to differ materially from expectations. The risks and
uncertainties include the ability of the Company to develop and market new
products, the early stage of the Internet and intranet learning and
communications market, the management of growth, the ability of the Company to
sustain revenue growth and to trade profitably, rapid technological change and
competition, and other factors detailed in the Company’s filings with the US
Securities and Exchange Commission. The Company expressly disclaims any
obligation to release publicly any updates or revisions to any such statement
to reflect any change in expectations or in information on which any such
statement is based. All product names and trademarks mentioned herein are
trademarks of Futuremedia or their respective owners.

Press information: Kay Phelps, The PR Department for Futuremedia,;
T: +44 1932 761889 M: +44 7710 043244;

Investor relations queries: Mats Johansson, CEO or T: +44 1273 829700


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