EFA launches anti-ageism campaign

Employers Forum on Age (EFA) is launching a campaign to combat ageism in
recruitment advertising.

organisation claims that four years on from the launch of the Government’s
voluntary code on age discrimination, it is still too easy to find adverts that
are both explicitly and implicitly ageist.

fight this, the EFA is asking people to send them examples of ageist
recruitment ads, which it will then use to advise employers on good practice in
the future.

summer the Government will launch its second-stage consultation on age
discrimination legislation (employment only), with legislation due in 2006.

examples of ageist recruitment ads cited by the EFA include:

‘The atmosphere in the office, although demanding, is lively, relaxed and

‘We are seeking a graduate, probably aged between 25 and early 30s’

‘Funky department store is looking for bright graduates to join their head

‘Has to be bright and bubbly, with plenty of energy’

‘Candidates should be under the age of 40 and have a solid career history’

By Michael Millar

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