Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Latest NewsRecruitment & retention

Estate agent morale damaged by falling property prices

by Gareth Vorster 18 Apr 2008
by Gareth Vorster 18 Apr 2008

Employers in the property sector face a difficult time boosting staff morale as house prices continue to fall, according to one HR chief.


It follows a study which claimed that at least one-third of 12,000 estate agents would close by next year as the global credit crunch began to bite. The Royal Institution of Chartered Surveyors said prices were falling at their fastest pace since the records began in 1978.


Julie Webbe, HR director at London estate agency Kinleigh Folkard & Hayward, said the economic downturn had unquestionably affected the housing market and her organisation. “Over the last six months, our sales force has reduced by 10% through natural wastage and a limit on recruitment.


“One of the key challenges we face is maintaining the motivation of our sales teams difficult market conditions can manifest in unrewarding days, but there is business to be done and it is important that sales teams remain focused,” she told Personnel Today.


“During times where there is uncertainty, communication across the division is vital to reassure employees of the company’s strengths and position,” Webbe added.


Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

However, Peter Bolton King, chief executive of the National Association of Estate Agents, remained bullish. He said: “As the market slows and agents have to work harder for their money, it is likely that we will see a few of the more inexperienced agencies showing signs of strain.


“However, agencies that rise to the challenge will not be disappointed a combination of business sense, and solid training for younger members of staff will see them through,” King said.

Gareth Vorster

previous post
Employment figures show older workers are on the increase
next post
Pensions Bill changes will hit leisure and retail employers hardest

You may also like

Government publishes ‘roadmap’ for Employment Rights Bill

1 Jul 2025

Ethnicity and disability pay gaps: Ready to report?...

1 Jul 2025

Government moves swiftly on immigration reform

1 Jul 2025

One in eight senior NHS managers from black...

1 Jul 2025

Government launches ‘landmark’ review of parental leave

1 Jul 2025

Clarks cuts 1,200 jobs after ‘year of transition’

1 Jul 2025

How HR can support families with adoption

1 Jul 2025

Co-op equal pay claims move onto next stage

30 Jun 2025

‘Be direct’ to avoid escalating conflict, advises Acas

30 Jun 2025

Reforming paternity leave could benefit UK by £13bn...

30 Jun 2025

  • Empowering working parents and productivity during the summer holidays SPONSORED | Businesses play a...Read more
  • AI is here. Your workforce should be ready. SPONSORED | From content creation...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+