Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Shared parental leave
    • Redundancy
    • Maternity & Paternity
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
    • OHW Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Shared parental leave
    • Redundancy
    • Maternity & Paternity
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
    • OHW Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+

Latest NewsEquality, diversity and inclusionRace discriminationSex discrimination

Fire Service recruitment campaign aims to increase diversity

by Kat Baker 26 Mar 2009
by Kat Baker 26 Mar 2009

The government has launched a recruitment campaign targeting ethnic minorities and women to help the Fire Service reach its new equality targets.

Earlier this month the Fire and Rescue Service (FRS) agreed to targets demanding that by 2013, 15% of all recruits to the operational sector are women – an increase from the 2008 recruitment figure of 9.2% – and that the proportion of ethnic minority staff is representative of the local community.

A report by the Department for Communities and Local Government (CLG) had revealed that just 5% of FRS employees were from an ethnic minority background, while just 3.3% of operational staff were female.

The new campaign is designed to change attitudes and perceptions towards a career with the force – focusing specifically on women and ethnic minority groups – rather than the development of a national recruitment campaign.

The exact nature of the campaign is still under discussion but it will run across a range of media platforms, including advertising, online and events.

David Watson, head of marketing at CLG, said: “This is part of a long-term campaign that we hope will lead to greater interest in careers in the fire and rescue service from people who might not have considered it before.”

But unions are unconvinced that the FRS will achieve their targets, despite a national campaign.

Michael Nicholas, the Fire Brigade Union’s executive council member for ethnic minorities, previously told Personnel Today: “Some brigades in the most diverse parts of the country are consistently failing [to improve equality] because they have no clear strategy and no real commitment to having a diverse workforce.”

Avatar
Kat Baker

previous post
HR shouldn’t be too quick to dispense with recruitment agencies
next post
NHS staff-on-staff violence a relatively small story, says DoH workforce chief

You may also like

Steep rise in visas for non-EU migrant workers

19 May 2022

One in five employers planning ‘no jab no...

19 May 2022

BNP Paribas banker accused of ’emotional terrorism’ wins...

19 May 2022

How should HR handle the highest inflation in...

18 May 2022

How to respond to an HMRC furlough enquiry

18 May 2022

AI adoption: Skills shortages means UK lagging behind...

18 May 2022

Nurses leaving due to pressure and workplace culture

18 May 2022

Ethnic diversity: report highlights disparities in school leadership

18 May 2022

Accreditation scheme will ‘encourage LGBT+ people to be...

17 May 2022

Bald move: Tribunal was right in sex-related harassment...

17 May 2022
  • What it really means to be mentally fit PROMOTED | What is mental fitness...Read more
  • How music can help to ease anxiety at work PROMOTED | A lot has happened since March 2020, hasn’t it?...Read more
  • Why now is the time to plug the unhealthy gap PROMOTED | We’ve all heard the term ‘health is wealth’...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2022

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2022 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Shared parental leave
    • Redundancy
    • Maternity & Paternity
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
    • OHW Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+