Football champs adopt HR techniques to measure success

football champions AC Milan are using management techniques developed in
boardrooms across Europe to help shape the future of its team.

Italian giants are using psychological profiling to gather behavioural
information about some of its world-class stars including Paulo Maldini and
Andrei Shevchenko.

player in the team has undergone a detailed psychological profile, designed by
SHL, to analyse what motivates them and how they react in different

information is then used to help decide which players are picked in which
matches and how new players will fit into the squad.

team physiologist, Bruno Demichelis admitted Milan had adopted the approach
after seeing the success of psychometric assessment in the business world.

By Ross Wigham

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