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European football champions AC Milan are using management techniques developed in boardrooms across Europe to help shape the future of its team.
The Italian giants are using psychological profiling to gather behavioural information about some of its world-class stars including Paulo Maldini and Andrei Shevchenko.
Every player in the team has undergone a detailed psychological profile, designed by SHL, to analyse what motivates them and how they react in different circumstances.
This information is then used to help decide which players are picked in which matches and how new players will fit into the squad.
The team physiologist, Bruno Demichelis admitted Milan had adopted the approach after seeing the success of psychometric assessment in the business world.
