Government goes to dogs to promote pensions

The DSS has today launched a new campaign to raise awareness of stakeholder pensions.

The £6.5 million TV, press and cinema campaign features working dogs talking about their retirement options.

The government has set up a new pensions website to explain stakeholder pensions at www.pensionguide.gov.uk

The campaign will run through until March 2001. Stakeholder pensions will be available from April 2001.

www.dss.gov.uk

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DSS stakeholder pensions guide for employers

By Andrew Rogers