Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+

Latest NewsGraduatesRecruitment & retention

Graduate ‘blogs’ give candidates taste of life at Cadbury’s

by Personnel Today 5 Oct 2005
by Personnel Today 5 Oct 2005

Confectionary giant Cadbury Schweppes has become the first employer to target graduates through a ‘blog’ that gives a taste of day-to-day life at the company.

The company is taking advantage of an explosion in online diaries – 30,000 ‘weblogs’ are created every day, according to web monitoring firm Technorati.

Under the scheme, current employees from across Cadbury’s are encouraged to write freely about their experiences on the graduate training scheme. Their weekly blogs are posted on the company’s graduate internet page for potential recruits.

Anthea Marris, Cadbury’s graduate resourcing manager, said the company had been looking for a way to make the graduate website more interactive.

The legal implications of blogging were highlighted earlier this year when a Waterstones employee was dismissed by the bookseller for writing derogatory comments in his online diary.

To address the legal issues, the blog entries at Cadbury’s are passed to HR, which checks them for commercially sensitive material. However, Marris stressed that there was no further censorship.

“We never reject something, but if we have to make tweaks we explain them [to the author],” she said. “If we censored them it would stop them coming back.”

But blogging might not be all it’s cracked up to be. New research from advertising firm DDB London reveals that more people know the meaning of ‘dogging’ – having sex with strangers in public places – than ‘blogging’.

Marris said a lack of understanding of what blogging meant was not a worry for Cadbury’s as its target audience was well-versed in how the internet worked.

go to www.personneltoday.com/27756.article for more on the legal dangers associated with blogging



Avatar
Personnel Today

previous post
IT troubleshooters receive pay rises of 32%
next post
NHS Employers see 2.5% rise in pay as best offer for 2006

You may also like

Employment and equalities ministers quit Boris Johnson’s cabinet

6 Jul 2022

Supporting Muslims during Eid: Five employer questions

6 Jul 2022

Maya Forstater wins belief discrimination case over gender-critical...

6 Jul 2022

Learning disability employment gap shows local spikes

6 Jul 2022

Inflation: A return to the 1970s or a...

6 Jul 2022

NI threshold increase ‘not likely to benefit workers’

6 Jul 2022

Kristie Higgs succeeds in bid to remove LGBT...

5 Jul 2022

‘Low flight risk’ designer wins £100k age discrimination...

5 Jul 2022

Rail signaller discriminated against by staff who watched...

5 Jul 2022

The ultimate guide to payroll for small businesses

5 Jul 2022
  • The ultimate guide to payroll for small businesses PROMOTED | You’ve started a business that has expanded to the point of requiring more staff to meet demand. Congratulations!...Read more
  • NSPCC revamps its learning strategy with child wellbeing at its heart PROMOTED | The NSPCC’s mission is to prevent abuse and neglect...Read more
  • Diversity versus inclusion: Why the difference matters PROMOTED | It’s possible for an environment to be diverse, but not inclusive...Read more
  • Five steps for organisations across the globe to become more skills-driven PROMOTED | The shift in the world of work has been felt across the globe...Read more
  • The future of workforce development PROMOTED | Northumbria University and partners share insight...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2022

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2022 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+