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Personnel Today

Graduates choose BA as their dream employer

by Personnel Today 29 Apr 2003
by Personnel Today 29 Apr 2003

British Airways is the most popular company among graduates looking for
their dream job, according to an internet poll.

The airline, which has had a troubled few years, was named the favourite
employer by graduates followed by IBM, the BBC and British Telecom.

JP Morgan Chase was the highest rated financial services company – normally
popular with graduates – finishing in fifth place.

The research was carried out by recruitment website totaljobs.com, which
polled around 400 graduates.

Keith Robinson, a director at totaljobs, said the apparent fall in the
popularity of the financial institutions showed that salary was no longer the
main concern of young jobseekers.

"It is interesting to see BA topping the tables ahead of companies like
JP Morgan Chase and PricewaterhouseCoopers.

"As City jobs traditionally offer the highest salaries, this indicates
that despite the increasing financial burden on graduates, money is not their
sole focus.

"Despite the industry slowdown, IT companies are still a popular choice,"
he said.

Top 10 graduate employers

1          British
Airways

2          IBM

3          BBC

4          British Telecom

5          JP Morgan Chase

6          Microsoft

7          PricewaterhouseCoopers

8          Accenture

9          Boots

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=10      Morgan Stanley

=10      Foreign and
Commonwealth Office

Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

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