Research
into the types of jobs people search for on interactive television has revealed
an entirely different profile from the Internet job-seeker. While IT jobs
remain the most popular positions searched for on the Net, the leading category
for interactive TV job-seekers is construction and trades.
The
research was carried out by the Job Channel (www.jobchannel.tv) and results are
based on a six-week study of 600,000 job searches carried out using interactive
TV (Sky, ntl, Telewest, Ondigital and Bush Internet TV) as well as
Internet-based PCs. The construction and trades sector accounted for *3 per
cent of all job searches on TV with only 3 per cent of job searches on the
Internet being construction-based. Medical, nursing and health-care vacancies
accounted for some 5 per cent of TV searches, while only * per cent of online
searches were in this area.
"What
recruiters and HR managers must now understand is the different audiences each
channel delivers," says Angus Drever, CEO of Multimedia Television, which
operates the Job Channel. "Who would have thought that 30,000 nurses
looked for a job through their TV set?"
The
research confirms that as the interactive television infrastructure builds, the
television will become a powerful tool for recruiters and jobseekers. Job
Channel claims to have the largest database of jobs in the UK with 60,000
vacancies available at any one time. Recently it signed an agreement with
Adecco, the world’s largest recruitment agency. The service is available on all
the UK’s current interactive television platforms.
Top
10 jobs searched on interactive TV
Construction
and trades
Administration/PS
Sales
Catering, bars and restaurants
Medical, nursing and healthcare
IT helpdesk/support
Electronics and engineering
Travel, tourism and hotels
Education and training
Advertising, media and the arts
Top
10 jobs searched on the Internet
IT
Accountancy
Administration
Banking and finance
Sales
Electronics and engineering
Advertising and new media
Construction and trades
Executive and management
Retail and wholesale
