IT services firm ICL is embarking on a major staff communication project ahead of its flotation on the Stock Exchange later this year.
The company wants its 22,000 employees to understand its change of focus from products to e-business and for them to feel involved with the transformation so they stay onboard.
Over 12 weeks the entire workforce, which is spread across 40 countries, will be taking part in a one-day session.
Each session will be attended by around 24 people, split into tables of three or four. They will learn about the company's history, the changes about to take place and the thinking behind them and be able to discuss the implications.
Ideas and objections will be fed back to the executive management committee. Their responses will be circulated on the company's intranet.
"If we relied on the traditional management cascade, where information is gradually filtered down from the top, it would probably take two years to get this message across," said Elizabeth Lank, programme director of mobilising knowledge at ICL.
"This has the advantage of speed and making sure we fully engage people. People are more motivated if they understand why they are being asked to do something," Lank explained.