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Pay & benefits

McDonald’s announce record success with new voluntary benefits scheme

by Personnel Today 21 Dec 2010
by Personnel Today 21 Dec 2010

McDonald’s UK is announcing record success with the launch of its new ‘Employee Discounts’ scheme as its staff break the £2million discount spend which equates to over £100,000 worth of savings within the first three months of launch.

Despite the large majority of McDonald’s workforce being based across 1,200 restaurants as opposed to being office based, over 60% of its 80,000 staff have registered for the scheme through the company’s award-winning staff website ‘Our Lounge’.

The scheme, provided by Asperity Employee Benefits, includes discounts at more than 1,700 retailers, Cashback offers and discounted gift vouchers.

The scheme has been integrated with the company’s ‘ourlounge’ internal staff website, which enables McDonald’s employees to access the discounts scheme quickly and easily.

Jez Langhorn, UK HR director at McDonald’s, said that with a workforce as diverse as McDonald’s, providing an extensive range of benefits is essential to engaging employees. “Our employee discount scheme is a fundamental part of our employee website ‘ourlounge’. Nearly half of all our employees log on every day to look at their schedules, enter competitions, or go on the employee discounts site.

Our people tell us it is one of the things they value really strongly in their benefits package. It is a central pillar of how to engage employees.”

The enthusiasm for the new discounts scheme was confirmed through a recent employee survey conducted by McDonald’s.

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One McDonald’s employee said; “Adding a Cashback feature is a really useful addition and I will certainly be using it more in the future.”

Another added; “The website is easy to use and offers great value to everyone irrespective of their geographical location. It is as relevant to people in Scotland and Wales as it is to employees in Southern England which is great!”

McDonald's
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Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

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