McDonald’s voted Overall Winner at 2014 Personnel Today Awards

Rob Brydon hosts the 2014 Personnel Today Awards
Rob Brydon hosts the 2014 Personnel Today Awards

McDonald’s Restaurants came out top at the 2014 Personnel Today Awards, named as overall winner for implementing an innovative new HR technology platform.

This year’s awards ceremony, the biggest in five years, attracted 950 HR professionals from some of the UK’s top employers.

Rob Brydon, star of panel show Would I Lie To You? and The Trip, entertained guests in the glamorous surroundings of the Great Room in the Grosvenor House Hotel in London.

McDonald’s beat competition from entrants in 22 categories, including teams and individuals from 106 businesses, to bag the coveted overall award.

This is the second time that the restaurant chain has won Personnel Today’s overall award, also having claimed it in 2008 for the way it aligned its HR goals with those of the business.

This year, the judges praised the company’s “PeopleStuff” system, which provides a “hire to retire” service to employees. It is a web-based system that allows staff and managers to do a range of work-related activities, from booking shifts to gaining manager approval.

As a result of implementing the system, restaurants have enjoyed lower crew turnover and improved productivity. McDonald’s also came top of the Excellence in HR through Technology category.

The HR Team of the Year award, sponsored by Monster, was won by London Overground Rail Operations, which successfully steered the workforce through a tough restructuring programme after a transition to driver-only trains.

Fiona Roberts from Volkswagen Group won HR Director of the Year, having overseen major changes to the car giant’s employment model.

This year, the Personnel Today awards introduced two new categories: the HR Supplier Partnership award, designed to recognise successful projects in partnership with an external provider, and Consultancy of the Year, which recognises the important role of consultancies in helping employers achieve their aims.

This was also the first year where two hugely popular categories – employee engagement and learning and development – were split into two (either fewer than or more than 1,000 employees), to recognise the efforts of both large and small companies.

The Supplier Partnership award was won by consulting company Purple Cubed, which supported hospitality chain Village Urban Resorts and De Vere Hotels’ revamp of its employer brand.

Consultancy of the year went to Mind Gym, whose “bitesize” training approach is now used in almost two-thirds of FTSE 100 companies.

Rob Moss, Personnel Today’s editor, said: “Congratulations to all our winners and to everyone who made the shortlists. We were amazed by the standard of entries this year and the reception our new categories received.”


Award for Excellence in Public Service HR, sponsored by PPMA
Winner: Cafcass

Award for Talent Management, sponsored by a&dc
Winner: Fujitsu UK

Award for Excellence in Employee Relations 
Winner: First Great Western

Award for Employee Benefits
Winner: Wolseley UK

Youth Employment Initiative
Winner: L&Q

Consultancy of the Year
Winner: Mind Gym

HR Director of the Year, sponsored by Monster
Winner: Fiona Roberts, Volkswagen Group

HR Impact Award
Winner: Hastings Direct

Award for Managing Change 
Winner: Marks & Spencer

Employer Branding Award
Winner: Carphone Warehouse

Employee Engagement Award (<1,000 employees), sponsored by Oakleaf Partnership
Winner: Hymans Robertson LLP

Employee Engagement Award (>1,000 employees), sponsored by Oakleaf Partnership
Winner: Village Urban Resorts & De Vere Hotels

Award for Innovation in Recruitment, sponsored by Harvey Nash HR
Winner: Accenture

Award for Excellence in Learning & Development (<1,000 employees) 
Winner: Community Gateway Association

Award for Excellence in Learning & Development (>1,000 employees)
Winner: Tesco

Award for Health at Work, sponsored by NHS Employers 
Winner: Hertfordshire County Council

HR Team of the Year Award, sponsored by Monster
Winner: London Overground Rail Operations

HR Professional of the Year, sponsored by Monster
Winner: Alison Bell, London Overground Rail Operations

Award for Diversity & Inclusion, sponsored by Nationwide
Winner: GE Capital

Award for Excellence in HR through Technology 
Winner: McDonald’s Restaurants

HR Newcomer of the Year
Winner: Jonathan Cowey, Virgin Money

HR Supplier Partnership of the Year 
Winner: Purple Cubed

Personnel Today Awards 2014 Overall Winner
Winner: McDonald’s Restaurants

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