Mediaburst’s business continuity roadshow goes to IP07

Following the successful showing of its business continuity tool at last week’s Convergence Summit at Sandown Park, mobile messaging leader Mediaburst today announces that it will showcase its product this week at the IP07 exhibition (Earl’s Court, London, October 16–17, 2007).

Presentations will take place throughout the show on the stand of Mediaburst business partner, TeleWare (Stand 566).

Mediaburst’s Business Continuity tool is becoming central to the disaster recovery plans of businesses nationwide. The web-based tool enables them to instantly communicate with staff, suppliers and customers  during emergencies because text messages to not rely on voice channels for transmission. Instead, they travel as small packets of data on a wireless carrier’s control channel …  the same portion of the spectrum that keeps a mobile network apprised of a particular phone’s location and status. Being isolated in the control channel, SMS messages are therefore usually unaffected by heavy traffic or adverse conditions that overwhelm wireless networks during emergencies

City law firm Reynolds Porter Chamberlain (RPC) LLP views Mediaburst’s solution as one of the most cost-effective and efficient means of instantly communicating and interacting with people during emergencies. It’s a view now shared by the latest business to subscribe to the service, property and construction advisers Davis Langdon LLP.

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“Mediaburst is breaking down the resistance barriers to rolling out business continuity plans,” says Stuart Brown, Mediaburst’s sales director. “For under £1,000 each year, businesses can instantly deploy our highly-secure service with the minimum of fuss and maximum efficiency.”