More than 50 per cent of employers are now using the
Internet to recruit potential candidates, according to the CIPD’s fifth annual
A survey of 253 employers found that employers are making
use of new mediums to reach a wider pool of potential employees.
Imogen Daniels, CIPD advisor on resourcing and development
said, “Employers are using the internet as part of a belt and braces approach
to ensure they are not missing out on potential candidates – especially given
the tight labour market.”
The findings also show that recruiters are being more
selective about who they target online, with the use of the internet to recruit
for professional positions increasing from 38.2 per cent in 1999 to 62.5 per
cent in 2001. But Internet recruitment
for skilled manual workers has slumped from 48.2 per cent in 1999 to 35.7 per
cent in 2000.
“Some vacancies are not suited to being advertised on the
web including for example, manual labour, local employment opportunities and
senior executive positions. This has a
lot to do with people having access to the web and also people having
completely different skills sets,” explained Daniels.
The survey was conducted in March 2001.