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Personnel Today

Newspaper ads are favoured recruitment method

by Personnel Today 3 Dec 2002
by Personnel Today 3 Dec 2002

Advertising
in local newspapers is still the most popular way to attract semi-skilled and
unskilled labour.

According
to a survey by IRS Employment Review, 80 per cent of employers use local newspaper
advertisements. Posting vacancies at Jobcentres and employment centres is the
second most popular method (70. 5 per cent), followed by word of mouth (52.4
per cent).

Employers
also find local newspaper advertisements the single most effective way of
recruiting semi and unskilled workers (73.2 per cent). Jobcentres were
identified as the second most effective recruiting method, with 9.3 per cent of
employers convinced of their effectiveness, followed by commercial recruitment
agencies at 8.2 per cent and word of mouth at 7.2 per cent.

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The
study, which was based on 110 responses, noted that employers tend to use less
than three methods for recruiting semi or unskilled labour and concluded the
best way was through advertising in local newspapers.  www.irsemploymentreview.com

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Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

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