Utilties firm Npower has launched an employee reward scheme, under which workers are incentivised to provide feedback into the company’s services.
The ‘Npower smile’ scheme, open to all 11,000 UK employees, is designed to reward staff for being customers of its services and helping the company improve its offering.
The scheme offers range of rewards, ranging from a donation to the corporate charity, to a day at the races.
Patrick Harvey, head of propositions at Npower, said: “If our employees are able to follow the journey that consumers undertake, they can assist in delivering the best experience based on their own prior knowledge and understanding.
“I wanted the scheme to be unique, by not only rewarding our people for being an employee, but also providing a real and tangible incentive to help improve the service that we offer. This can only be good for our employees and our customers.”
Npower worked with reward consultancy People Value to create and rollout the scheme.
Mike Morgan, managing director of People Value, said: “The scheme is the first of its kind, as Npower, rather than just offering incentive based rewards, is asking its staff to experience the customer journey and provide feedback.”