Overcome older worker stereotypes – or miss out

The examples of BBC presenter Nick Ross leaving his Crimewatch post amid claims of age discrimin-ation – and that of BBC newsreader Moira Stewart leaving hers – serve as stark reminders about workplace attitudes towards their older workers.

While youth is increasingly perceived as a valued asset, it is soon to be in short supply, with an estimated 40% of the population reaching age 50-plus by 2027.

The world of work is changing and society’s attitudes must change with it. Today’s employers are facing increased competition and a shortage of skills, and yet only 24% of businesses have even developed strategies to retain older workers.

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With good candidates increasingly in demand, no company can afford to discount the contribution of older workers. Stereotypes must be overcome and perceptions changed, and high-profile companies like the BBC should be leading the way to ensure the UK’s future is marked by prosperity, opportunity and growth for all workers.

Craig Robinson
Consultant
Right Management