Police force relaunches campaign to boost diversity

Women
and ethnic minorities are being targeted by a new police recruitment campaign
that starts on national TV today.

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Office minister Hazel Blears is launching the campaign, which is designed to
increase the profile of the job, especially among under-represented groups in
the force.

The
television advertisement features nursery school teacher Lisa Potts, who
protected her school children from a machete-wielding attacker in 2001.

The
£5m campaign will also include radio and press advertising as well as a re-run
of a previous commercial featuring boxing champion Lennox Lewis.

Currently,
only 19 per cent of police officers are women, while just 2.9 per cent come
from ethnic minority backgrounds.

By Ross Wigham

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