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PoliceLatest News

Police force relaunches campaign to boost diversity

by Personnel Today 5 Jan 2004
by Personnel Today 5 Jan 2004

Women
and ethnic minorities are being targeted by a new police recruitment campaign
that starts on national TV today.

Home
Office minister Hazel Blears is launching the campaign, which is designed to
increase the profile of the job, especially among under-represented groups in
the force.

The
television advertisement features nursery school teacher Lisa Potts, who
protected her school children from a machete-wielding attacker in 2001.

The
£5m campaign will also include radio and press advertising as well as a re-run
of a previous commercial featuring boxing champion Lennox Lewis.

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Currently,
only 19 per cent of police officers are women, while just 2.9 per cent come
from ethnic minority backgrounds.

By Ross Wigham

Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

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