Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Profiting responsibly

by Personnel Today 30 Mar 2004
by Personnel Today 30 Mar 2004

Why bother with corporate social responsibility (CSR)? If you are still
pondering on this after our front page story, consider how serious you are
about developing a high-performing business; think about some of the principles
that led you into HR as a career in the first place; and remind yourself about
the changing, demanding times in which we are living and working.

Whether we like it or not, as consumers and employees we worry more, trust
less, expect a good deal, challenge a lot and are much better informed than our
predecessors. Ethical trading is important to us both as purchasers of goods,
shareholders and as workers.

CSR is about organisations taking a responsible approach to their business
policies, practices and behaviours and in so doing earning the trust of their
employees, customers and partners. All the evidence suggests CSR is fundamental
to strong profitability and productivity (page 1) whatever the size of the
business.

CSR is not just a fad – it’s an instrument for fashioning change. In the
words of the Boots Group HR and operations director Paul Bateman, CSR is no
longer about buffing up your corporate reputation – it’s about doing good
business.

HR cannot ignore this trend and will need to be an instigator or at least a
major supporter of CSR going forward. Like diversity, CSR should be
mainstreamed into the organisation and owned by all functions. Few stakeholders
could argue with the concept, yet it is the business leaders who are still
paying lip service to CSR and who have been slow to make the cultural shift.

According to The Work Foundation, there is a veritable army of mediocre,
small to medium sized and even larger business that simply do not understand
CSR or the performance challenge.

There is much to learn from the foundation’s new research and from retailers
such as Marks & Spencer, which has aligned its HR and CSR teams and is
working hard to embed it into the heart of the business. This week, it launched
Marks & Start, a new community initiative to provide opportunities for
10,000 disadvantaged people who face barriers to work. Helping to drive CSR
initiatives is a great way for HR to develop its business partnering role and
have the strategic impact it deserves.

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

Give your team recognition

The Personnel Today Awards are up and running and we’re looking to shortlist
52 innovative HR teams. There are 13 categories in this year’s scheme,
reflecting the variety of work undertaken by HR in all types of organisations.
If your HR department has made significant contributions to the business in the
past 18 months then go to www.personneltodayawards.com for full details of how
to enter. Participation is easy and free, and you could win a glittering night
out for your team in London in October.

Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

previous post
Union claims strong support for first HSE strike in 23 years
next post
Long-hours culture makes UK plc sick

You may also like

FCA to extend misconduct rules beyond banks

2 Jul 2025

‘Decisive action’ needed to boost workers’ pensions

2 Jul 2025

Business leaders’ drop in confidence impacts headcount

2 Jul 2025

Why we need to rethink soft skills in...

1 Jul 2025

Five misconceptions about hiring refugees

20 Jun 2025

Forward features list 2025 – submitting content to...

23 Nov 2024

Features list 2021 – submitting content to Personnel...

1 Sep 2020

Large firms have no plans to bring all...

26 Aug 2020

A typical work-from-home lunch: crisps

24 Aug 2020

Occupational health on the coronavirus frontline – ‘I...

21 Aug 2020

  • Empowering working parents and productivity during the summer holidays SPONSORED | Businesses play a...Read more
  • AI is here. Your workforce should be ready. SPONSORED | From content creation...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+