Author: Shel Leanne
Leanne kicks off with one of the US president's speeches - transcribing then analysing it. This is a very effective opening and a technique that she employs throughout the book. By including descriptions of gestures and facial expressions in the speech transcripts, she brings them to life, creating what is, in effect, one big example. This makes the book especially accessible and one that you will gallop through. Which, let's be honest, isn't often the case with professional reading material.