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Latest News

Seasonal success leads Asda to add to talent pool

by Personnel Today 9 Jul 2004
by Personnel Today 9 Jul 2004

Following
a successful Christmas trial of a ‘seasonal squad’, Asda is on the lookout for
a further 8,000 ‘permanent’ temps.

The
supermarket giant is launching a nationwide campaign aimed at people such as
teachers, students and the over-50s who often want work during the
‘off-season’.

Asda’s
seasonal squad pilot sought a solution to the perennial problem of staffing
peaks and troughs and a way to cut the £2.6m annual training and recruitment
costs for temporary staff. The seasonal squad contracts allows the staff to
work an annual, rather than weekly number of hours.

Asda
already has around 1,500 people in its seasonal squad.

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“It
struck us that we were finding great people, employing them as temps, training
them and then waving them goodbye – over and over again.” said Philip Horn,
Asda’s head of resourcing. That was out of character for a business where one
of the primary aims is to recruit, retain and nurture new retail talent.”

By Quentin Reade

Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

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Personnel Today
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