Recruitment site aimed at over-50s hopes to beat age bias by showing employers that older people are keeping up with the latest technology
HR departments committed to an age diversity programme can take advantage of a recruitment web site relaunched next week, dedicated to career opportunities for the over-50s.
FiftyOn aims to overcome the discrimination this age group faces by connecting older job-seekers with potential employers. "Clearly we hope that HR managers will see FiftyOn as one part of their [Internet] recruitment strategy, giving them access to a niche population, essential if they are to achieve diversity in their workforce," explains CEO Denis Walker.
Former HR director Walker is forging links with companies that are committed to age diversification, but urges HR professionals everywhere not to overlook the over-50s.
"It's more likely to appeal to the converted at first, but with changing demographics and worsening skill shortages, all employers are going to have to consider how they change their HR policies to take advantage of a skilled but under-utilised group," he says.
"By 2020 the over-50 age group will represent more than half the population across Europe. Marketeers are beginning to realise that these people are richer and livelier than ever before. It will be the enlightened companies that will benefit the most."
More than 4 million people aged 50 and over in the UK own a computer ñ and half of those regularly surf the Internet.
These so-called "silver surfers" represent one of the fastest growing bands of Internet users, and research carried out by NOP towards the end of last year on behalf of FiftyOn found that more than one in three people between the ages of 50 and 65 are interested in job-hunting on-line.
Thirty-seven per cent of those questioned who had used the Internet before would use it to help them find employment and 27 per cent of those who had never been on-line said they would be interested in using the Internet for job-hunting.
The introduction of the site follows the Cabinet Office report, Winning the Generation Game, which states that older people are not receiving "accurate information and in