Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Learning & development

Surge in demand for copywriting training as marketers fight back against tighter budgets

by Personnel Today 20 Oct 2009
by Personnel Today 20 Oct 2009

Specialist copywriting agency, The Writing Stable, has seen a 500% increase in demand for its in-house training courses over the last three months. As marketing budgets are currently restricted or frozen by many organisations, marketers are fighting back by producing more company marketing materials in-house. This has led to an increase in demand for copywriting skills training for marketing professionals.

Fierce competition across many markets means the need to actively promote continues for most companies. At the same time, a squeeze on budgets has increased the need for more activity to be generated in-house. Rather than outsourcing to full service marketing or advertising agencies, many organisations are attempting to maintain levels of promotional activity and reduce their marketing costs by making far greater use of their own internal resources.

“Improving in-house copywriting skills can only be a good thing for business.” comments The Writing Stable’s Managing Director, Sue Johnston. “Applying professional copywriting techniques can make a big difference to the quality of business communications. It’s also great news for individuals too, as these are entirely transferrable skills.”

This month, RADA Enterprises called in The Writing Stable to reinvigorate the copywriting skills of their in-house marketing and events team. RADA Enterprises generates funds from communication skills training, corporate entertainment, event management services and venue hire. All of their revenue is used to support the Royal Academy of Dramatic Art (RADA). “We felt this course was extremely relevant to our issues. It will definitely help us improve our copy across all our materials.” concludes Linda Carter, Marketing & Brand Manager at RADA Enterprises.

 

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

 
 

 

Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

previous post
New learning portal offers SMEs free training expertise and top courses at discount prices
next post
Recession redundancies vastly underestimated by employers

You may also like

Skills shortfall in construction threatens housing target

4 Jul 2025

Data skills gap getting in way of AI...

3 Jul 2025

Employers bemoan Gen Z’s lack of ‘work readiness’...

24 Jun 2025

Employees want more upskilling and apprenticeships to narrow...

20 Jun 2025

AI is here. Your workforce should be ready.

18 Jun 2025

Multiverse to open up 15,000 apprenticeships

9 Jun 2025

Education secretary sets out priorities for Skills England

2 Jun 2025

Investing in skills when budgets are tight

12 May 2025

Leading with honest feedback: A responsibility in recruitment

24 Apr 2025

High-level apprenticeship spend doubles in five years

16 Apr 2025

  • Empowering working parents and productivity during the summer holidays SPONSORED | Businesses play a...Read more
  • AI is here. Your workforce should be ready. SPONSORED | From content creation...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+