Telecommunications firms are not effective at recruiting and
retaining good employees, according to a report.
The study by HR consultancy Watson Wyatt reveals that most
telecoms companies have human resources practices that provide good value to
shareholders but are poor at attracting and keeping the best employees.
The study claims that that a significant improvement in key
HR practices is associated with an increase of over a quarter in a company’s
“The study shows that many telecommunications companies do
not have clear policies for retaining their better performing employees,” said
Doug Ross, Watson Wyatt partner and co-author of the firm’s European Human
“They tend to have HR policies which encourage the retention
of both good and less good performers within the organisation. Our research
suggests that this will have a negative impact on their financial performance.”
HR policies in telecommunications companies that help
recruit and retain good staff include sharing information, well-integrated
leadership practices and consistent pan-European HR practices.
The Watson Wyatt European Human Capital Index is based on a
study of 200 companies across Europe.