Training & coaching news: Prudent venue

Last week saw the long-awaited opening of the re-furbished former Prudential Assurance HQ as a huge training venue.


The central London building, called Holborn Bars, features 34 event rooms spread over seven floors, plus a business centre and an assessment centre that occupies the entire top floor.


The grey-pink fronted building is a London landmark and was occupied by Prudential Assurance for more than 90 years after it was completed in 1907.


The new incarnation, now a Verve Venues location, was officially opened by property tycoon and Alternative Hotel group chairman Richard Balfour-Lynn.


The building also features a bust of Charles Dickens, who lived at lawyers’ enclave Furnival’s Inn – which occupied part of the site in the 19th century – from 1834-37.

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