Next month's Wolce conference reflects the need to showcase every training media under one roof. Sue Weekes reports
The organisers of Wolce decided there was quite a lot in a name this year. Venture Marketing Group (VMG) took the decision to change the 'Open Learning' in the event's name to 'Of Learning' after careful discussion with the training industry and industry experts as well as delegates and visitors to previous events over the past 10 years.
About 80 per cent of all senior training professionals advocate the use of blended solutions now. And while it remains true that e-learning - the medium that facilitates so much open learning nowadays - is one of the industry's fastest growing sectors, VMG felt there was a need to showcase all training media under one roof, which was fully-backed after consultation with practitioners. The upshot of it all should mean a more meaningful event for both visitor and exhibitor.
The event takes place 2-3 October at the NEC in Birmingham, with the Gala dinner and awards, presented by Will Carling. Exhibitors include this year's main sponsor learndirect, Ascot Systems, BAOL, Bytes technology, ebc, Hyperwave, Question Mark Computing, Skill Boosters, Smart Technologies, XOR and many more.
The conference runs concurrently across the two days and, unlike the exhibition, maintains some lines of demarcation being broken down into four themed development tracks: e-learning, blended learning, best practice in open and distance learning and face-to-face learning. The opening address will be made by Dave Jedrziewski, director of leadership and management development at Dell Computer Corporation USA, which is currently undergoing the change from a management organisation to a leadership one. He will be covering the organisational changes that are required to initiate and deliver successful training programmes.
"Currently at Dell, we are moving to a leadership-based training and development organisation to attain our training results in the right way," explains Jedrziewski. "By instituting the ethos that 'one manages things and one leads people', we are changing the focus of our training and development to one which allies itself to our business needs and uses whatever delivery means necessary to gain results.