Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Would the ‘real’ HR staff please stand up

by Personnel Today 23 Jul 2002
by Personnel Today 23 Jul 2002

I have had enough. If you had asked me up until very recently how I would
describe myself, I would have said that I was an HR professional.

But the problem is there are now too many people calling themselves HR
professionals – who do nothing to improve the way we manage HR – and they are
giving the rest of us a bad name. It is time to call a halt and reveal these
pretenders for what they are. Their abuse of the title of HR has gone too far.

Like many HR people, I used to enter the debate on whether we should be
called personnel or HR. I used to do this in a vain attempt to distinguish my
own brand of HR from that pale, administrative model peddled by the CIPD, which
has now achieved chartered status. If that is what a royal charter stands for
then I want none of it. While the CIPD may be the voice of the personnel
profession, it is not the voice of HR in business.

Whatever you call yourself, the agglomeration of activities under the HR
umbrella is now so vast and incoherent that the label has lost any last vestige
of meaning it may have had.

Real HR professionals grapple with organisational issues, while personnel
people do their level best to deliver efficient administration. Meanwhile,
knowledge management, measuring and managing human capital, organisational
design and corporate social responsibility are all being done in the name of
HR. But most of it is being done very badly by people who do not possess the
skills to do it properly.

So, for me, enough is enough – whatever HR used to mean is dead. Welcome to
the reign of the new brand of HR. This ‘new’ agenda is what real HR people have
been doing for years and it is much too important a subject to be left to
personnel officers.

New HR is focused on organisational effectiveness not legislative
requirements, and on organisational value not HR costs. While it is too big a
challenge for personnel, it is also too big a challenge for those who use the
title HR but think along personnel lines.

There are four differences between the pretenders and the real thing and
they are actually quite easy to spot. Firstly, pretenders make excuses.
Secondly, they never have any confidence in their actions, particularly when
seriously challenged. Thirdly, they measure things that just don’t matter. And,
finally, they talk strategy but do administration.

From now on anyone wanting to use the term HR had better be able to justify
it. If you want to join this new profession called HR get ready for a rough
ride and a real challenge.

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

The genuine breed of HR professionals are not worried about their
professional credentials, their results speak loudly and clearly for
themselves.

By Paul Kearns, Senior partner, Personnel Works

Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

previous post
Companies having easy time recruiting e-talent
next post
Is boardroom door still closed to HR?

You may also like

FCA to extend misconduct rules beyond banks

2 Jul 2025

‘Decisive action’ needed to boost workers’ pensions

2 Jul 2025

Business leaders’ drop in confidence impacts headcount

2 Jul 2025

Why we need to rethink soft skills in...

1 Jul 2025

Five misconceptions about hiring refugees

20 Jun 2025

Forward features list 2025 – submitting content to...

23 Nov 2024

Features list 2021 – submitting content to Personnel...

1 Sep 2020

Large firms have no plans to bring all...

26 Aug 2020

A typical work-from-home lunch: crisps

24 Aug 2020

Occupational health on the coronavirus frontline – ‘I...

21 Aug 2020

  • Empowering working parents and productivity during the summer holidays SPONSORED | Businesses play a...Read more
  • AI is here. Your workforce should be ready. SPONSORED | From content creation...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+