More
than two-thirds of business letters are wrongly addressed, according to new
research from Royal Mail.
This
contributes to a staggering 172 million items of mail that were sent to
businesses that had moved or ceased to trade, costing UK businesses in excess
of £163m.
Research
from the Royal Mail Business Changes File shows the reality behind keeping
track of customers in today’s business environment. These include:
–
A company name change occurs every minute
–
A chief executive changes every minute
–
A business closes every minute
–
A business fails every four minutes
–
A business moves office every six minutes
–
5.7 million business details change each year
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Richard
Roche, head of business development at Royal Mail, said: “It seems incredible
that so many fail to accurately target customer addresses.”