Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+

Book ReviewsHR strategyEmployer branding

Your Employer Brand

by Personnel Today 14 Nov 2006
by Personnel Today 14 Nov 2006

Author: Brett Minchington
Price: $89AUD (£36)
Publisher:
Collective Learning Australia
Pages: 232



Employer branding is not just about recruitment, but also retention and employer engagement. The author puts forward a very convincing argument that it is the answer to today’s struggle for the competitive edge in an increasingly aggressive market for talent, and the key to growth and prosperity.


The book includes contributions by other eminent practitioners in the field, and makes reference to research by various notable authorities on HR.


The author has an immense experience of international markets, and an obvious familiarity with the UK’s culture, marketplace and key players.


It includes an easy-to-follow model for developing your employer brand, together with a step-by-step guide on how to do it successfully. The book ends with a collection of case studies, giving details of how global organisations have developed their employer brand, adding credibility to the process.


It takes you through the what, why and how at an easy pace, so that when you get to the final pages, you’re left thinking that you knew it all before you started. And although many of the components explored will be familiar to most, their relevance to the concept of the employer brand is quite earth-shaking.


The author is adamant throughout that employer branding is not just the domain of HR, or marketing, or the board executive, but something we all have an obligation to work on together.


This is therefore a book relevant to anyone remotely interested in being able to say that their company is ‘a great place to work’.


Useful? Five out of five stars
Well-written? Four out of five stars
Practical? Four out of five stars
Inspirational? Five out of five stars
Value for money? Four out of five stars
Overall? Four out of five stars


Reviewed by Alison Norris, HR consultancy manager, MHL Support


More HR book reviews

Personnel Today
Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

previous post
NHS employers must ensure staff are competent
next post
HR needs to get its head around the profit motive

You may also like

Court orders Glassdoor to name negative reviewers of...

19 Jul 2022

How engaging with Gen Z can help in...

11 Jul 2022

Chief financial officers now more involved in HR

1 Jul 2022

CIPD Festival of Work: ‘Use crises as catalysts...

15 Jun 2022

Does a four day week work? Charlotte Lockhart...

1 Jun 2022

Davos 2022: ‘Invest in social jobs to save...

27 May 2022

Davos 2022: Upskilling workers necessary to overcome business...

26 May 2022

Davos hears that ‘wages can rise’ without creating...

26 May 2022

Adapt culture to hybrid work: do not force...

20 May 2022

Women in FTSE 350 leadership: ‘A lot of...

20 May 2022
  • 6 reasons why work-based learning is better than traditional training PROMOTED | A recent Fortune/Deloitte survey found that 71% of CEOs are anticipating that this year’s biggest business disrupter...Read more
  • Strengthening Scotland’s public services through virtual recruiting PROMOTED | This website is Scotland's go-to place for job seekers looking to apply for roles in public services...Read more
  • What’s next for L&D? Enter Alchemist… PROMOTED | It’s time to turn off the tedious and get ready for interactive and immersive learning experiences...Read more
  • Simple mistakes are blighting the onboarding experience PROMOTED | The onboarding of new hires is a company’s best chance...Read more
  • Preventing Burnout: How can HR help key workers get the right help? PROMOTED | Workplace wellbeing may seem a distant memory...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2022

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2022 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+