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Author: Brett Minchington
Price: $89AUD (£36)
Publisher: Collective Learning Australia
Pages: 232
Employer branding is not just about recruitment, but also retention and employer engagement. The author puts forward a very convincing argument that it is the answer to today's struggle for the competitive edge in an increasingly aggressive market for talent, and the key to growth and prosperity.
The book includes contributions by other eminent practitioners in the field, and makes reference to research by various notable authorities on HR.
The author has an immense experience of international markets, and an obvious familiarity with the UK's culture, marketplace and key players.
It includes an easy-to-follow model for developing your employer brand, together with a step-by-step guide on how to do it successfully. The book ends with a collection of case studies, giving details of how global organisations have developed their employer brand, adding credibility to the process.
It takes you through the what, why and how at an easy pace, so that when you get to the final pages, you're left thinking that you knew it all before you started. And although many of the components explored will be familiar to most, their relevance to the concept of the employer brand is quite earth-shaking.
The author is adamant throughout that employer branding is not just the domain of HR, or marketing, or the board executive, but something we all have an obligation to work on together.
This is therefore a book relevant to anyone remotely interested in being able to say that their company is 'a great place to work'.
Useful? Five out of five stars
Well-written? Four out of five stars
Practical? Four out of five stars
Inspirational? Five out of five stars
Value for money? Four out of five stars
Overall? Four out of five stars
Reviewed by Alison Norris, HR consultancy manager, MHL Support
