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Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.
To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.
12 Oct 2020
Culture secretary calls viral, but old, careers advert 'crass'.
9 Oct 2020
The 2021 RAD Awards have opened for entries as the search for the very best in employer branding, talent attraction...
9 Oct 2020
Despite an uncertain jobs market, employer branding continues to be a crucial way to differentiate your organisation to high quality...
30 Sep 2020
Employees are turning towards more socially conscious employers as the pandemic changes their expectations around their careers.
According to a...
8 Sep 2020
The shortlist for the Personnel Today Awards 2020 has now been announced, with an array of major employers showcasing the...
29 Jul 2020
Black Lives Matter, gender diversity, workplace culture. The way employers communicate about these issues matters more than ever. James Clench,...
21 Jul 2020
Firms like Asos, Taylor Wimpey, Ikea are repaying furlough money, while others, such as Primark and Rightmove, say they will not take up the job retention bonus. What's their motivation?
2 Jul 2020
Finding the right leaders to navigate organisations through the pandemic and beyond has never been more important, but executive search...
30 Jun 2020
Having purposeful work has always been important, but recent events have prompted both HR and employees to consider how this...
25 Jun 2020
The advent of Covid-19 has seen a major switch in HR priorities, a new survey has found, with the ‘future...
25 Jun 2020
Demand for office space in skyscrapers plummets as crowded lifts consigned to the past.
22 Jun 2020
Pinsent Masons scooped up four awards – including the coveted Grand Prix award – at this year’s People in Law...
3 Jun 2020
How employers have treated their staff during the Covid-19 crisis will be the ‘acid test’ for candidates considering whether to...
29 May 2020
With just one week left until the original deadline, we announce that organisations can apply for a two-week extension to...