Employer branding

Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.

To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.


The BAE Systems team collect their prize Photo: Ed Telling

BAE Systems lands Award for Managing Change

The defence and aerospace giant was victorious in the field for Managing Change at the Personnel Today Awards 2017. We...

Cubiks collect their Consultancy of the Year trophy. Photo: Ed Telling

Cubiks crowned Consultancy of the Year at the Personnel Today Awards 2017

24 Nov 2017

The Consultancy of the Year award 2017 went to Cubiks at the Personnel Today Awards on Tuesday. The category celebrates...

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Thirsty for millennial talent?  Employers have much to learn from how politicians present themselvesJames Gourley/REX/Shutterstoc

Attracting millennials: What businesses can learn from Labour and the Tories

3 Nov 2017

After an unexpected election result and a fresh wave of scandals at Westminster, it’s not surprising that the millennial generation...

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Listen in: Why audio is your secret recruitment advertising weapon

4 Oct 2017

One of the newest categories in the RAD Awards is for audio recruitment advertising – whether that’s via radio, streaming...

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Should HR own customer experience?

27 Jul 2017

Is it time for organisations to face up to the difficult question of who owns customer experience? Where should HR...

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What can HR learn from Wimbledon?

12 Jul 2017

As we enter the final stages of Wimbledon, the Lawn Tennis Association is a brand that lives and breathes its...

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employee-of-choice

How to be an employer of choice in an increasingly competitive jobs market

10 Jul 2017

How do you make your business a place where the talent you crave wants to work? Claire McCartney examines recent...

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If a line manager used this emoji in a text to an unsuccessful job applicant, how would it affect your reputation?

Reputational damage: six preventative measures for employers

26 Jun 2017

How can employers ensure reputational damage is kept to a minimum?

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Gorillaz guitarist Noodle is Jaguar's ambassador for STEM and its Formula E race team

Jaguar teams up with Gorillaz to recruit engineers

19 Jun 2017

Jaguar Land Rover has teamed up with Gorillaz to recruit 5,000 staff.
The car firm has developed an augmented reality...

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Personnel Today Awards 2017 open for entries

29 Mar 2017

Is your HR team at the heart of your organisation? Are you getting the recognition you deserve? Your opportunity to...

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Expedia retains top spot as best place to work in Glassdoor’s Employee Choice Awards

8 Dec 2016

Expedia has been announced as the best place to work in 2017 as part of Glassdoor’s Employees’ Choice Awards for...

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IHG receive their trophy for the 2016 Employer Branding Award

IHG wins 2016 Personnel Today Award for Employer Branding

22 Nov 2016

Intercontinental Hotels Group checked out of the Personnel Today Awards 2016 this week with the Award for Employer Branding. Here,...

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linkedin-engagement

Why employers need a better understanding of what fulfils their workforce

6 Oct 2016

Today LinkedIn reveals the results of its Work Satisfaction Survey. It shows a huge disparity between what employers thinks motivates...

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The team from AdviserPlus collect the HR Supplier Partnership Award

Personnel Today Awards 2016: HR Supplier Partnership shortlist announced

15 Sep 2016

The shortlist has now been announced for this year’s HR Supplier Partnership Award, the category that recognises the achievements of...

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Do you know your customers better than your staff?

18 May 2016

Organisations invest millions in building their customer engagement strategies, but rarely know much about their employees. Yet putting staff at...

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