Employer branding

Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.

To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.


What does coronavirus mean for executive search?

Finding the right leaders to navigate organisations through the pandemic and beyond has never been more important, but executive search...

Four steps to take on your purpose journey

30 Jun 2020

Having purposeful work has always been important, but recent events have prompted both HR and employees to consider how this...

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empty office

HR priorities switch as pandemic heralds a new future

25 Jun 2020

The advent of Covid-19 has seen a major switch in HR priorities, a new survey has found, with the ‘future...

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Lift

Pandemic risk poses major questions of commercial property market

25 Jun 2020

Demand for office space in skyscrapers plummets as crowded lifts consigned to the past.

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Pinsent Masons scoops four awards at first virtual People in Law awards

22 Jun 2020

Pinsent Masons scooped up four awards – including the coveted Grand Prix award – at this year’s People in Law...

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Covid-19 recovery: Employer brands will require ‘seismic shift’

3 Jun 2020

How employers have treated their staff during the Covid-19 crisis will be the ‘acid test’ for candidates considering whether to...

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Personnel Today Awards 2020: entry deadline extension available

29 May 2020

With just one week left until the original deadline, we announce that organisations can apply for a two-week extension to...

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Returning to work safely: your brand is at stake

28 May 2020

'We are seeing leaders rushing to get employees back into the office based on misguided notions that remote workers are less productive, less engaged and less cooperative.'

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Is coronavirus the ultimate test in ethical leadership for HR?

27 May 2020

Whether it’s furlough or free healthcare, companies’ actions during the coronavirus have come under greater scrutiny than ever. Will the...

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HR Director of the Year Fiona Deal: coping with coronavirus through culture change

13 May 2020

We catch up with last year's winner in these unprecedented times...

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Employer branding: attracting talent during the lockdown

30 Apr 2020

How can businesses attract and recruit the best candidates when everyone's working at home?

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The Guardian Jobs guide to employer branding

14 Apr 2020

PROMOTED | In this guide, Guardian Jobs will interrogate what constitutes both an employer brand and an employee value proposition...

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Job postings fall by two thirds in some sectors

6 Apr 2020

Employee reviews reveal that most workers are unhappy with their employer's response to the coronavirus crisis.

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RAD Awards 2020 winners: TMP Worldwide takes Work of the Year with The AA

31 Jan 2020

TMP Worldwide took the coveted Work of the Year for its campaign for The AA.

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Personnel Today Awards 2019: SAP celebrates Employer Branding Award success

20 Nov 2019

Tech firm SAP scooped the Employer Branding Award for its “Bring everything you are – be everything you want” campaign,...

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