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Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.
To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.
29 Aug 2019
Research into recruitment experiences has underlined the potential damage caused to brands by negative processes
19 Aug 2019
With technology transforming the way we attract, engage and inspire potential hires, Adam Shay explains why keeping up with the...
19 Jun 2019
More than a third (37%) of talent acquisition and recruitment specialists...
4 Apr 2019
Tech sector employers are often fiercely competitive over candidates, so what can we learn from EKM, a small web company in Lancashire that claims it's more difficult to get into than Oxford and does not publicise roles?
14 Mar 2019
It’s no secret that poor candidate experience can be harmful to an employer’s brand, but many organisations don’t know where...
7 Mar 2019
In a round table discussion at the UNLEASH Conference & Expo in London later this month, Metro Bank’s chief people...
6 Mar 2019
Employers are battling economic uncertainty but still struggle to source much-needed skills. In such a volatile jobs market, what role...
18 Feb 2019
Businesses now recognise that good corporate social responsibility is not just about financial donations. Being a good corporate citizen can...
31 Jan 2019
Recruitment advertising agency Pink Squid won Work of the Year tonight at the RAD Awards 2019 for its “Active Inclusion”...
18 Dec 2018
The government said in October that it plans to consult on the former employment relations minister Jo Swinson’s bill to...
14 Dec 2018
In a candidate-driven market, many businesses put their trust in agencies and external recruitment partners to find the best talent....
5 Dec 2018
Almost a quarter of UK employees are pondering leaving their current job, according to research company Gartner...
5 Dec 2018
East of England utility Anglian Water has been ranked as the best place to work in the UK, according to...
21 Nov 2018
Audley Group wowed the judges in the Personnel Today Awards 2018’s Employer Branding category with its campaign to attract more...