Employer branding

Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.

To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.


New teachers to receive £6,000 boost to attract the ‘best’

Starting salaries for teachers will reach as much as £30,000 by the 2022-23 academic year under a range of plans announced today.

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Poor recruitment processes can damage brands

29 Aug 2019

Research into recruitment experiences has underlined the potential damage caused to brands by negative processes

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Goodbye to HR tech, hello recruitment consumerisation

19 Aug 2019

With technology transforming the way we attract, engage and inspire potential hires, Adam Shay explains why keeping up with the...

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recruiters employer brand knowledge

Recruiters not confident in employer brand knowledge, report finds

19 Jun 2019

More than a third (37%) of talent acquisition and recruitment specialists...

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What’s the secret to attracting gold-dust candidates?

4 Apr 2019

Tech sector employers are often fiercely competitive over candidates, so what can we learn from EKM, a small web company in Lancashire that claims it's more difficult to get into than Oxford and does not publicise roles? 

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How inviting feedback can drive a positive candidate experience

14 Mar 2019

It’s no secret that poor candidate experience can be harmful to an employer’s brand, but many organisations don’t know where...

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How a great people culture has boosted Metro Bank’s performance

7 Mar 2019

In a round table discussion at the UNLEASH Conference & Expo in London later this month, Metro Bank’s chief people...

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Recruitment process outsourcing: the future is ‘total talent’

6 Mar 2019

Employers are battling economic uncertainty but still struggle to source much-needed skills. In such a volatile jobs market, what role...

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Why good corporate citizenship brings mutual benefits

18 Feb 2019

Businesses now recognise that good corporate social responsibility is not just about financial donations. Being a good corporate citizen can...

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RAD Awards 2019 winners: Pink Squid take Work of the Year for Capgemini campaign

31 Jan 2019

Recruitment advertising agency Pink Squid won Work of the Year tonight at the RAD Awards 2019 for its “Active Inclusion”...

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What should employers consider when publishing parental leave and pay policies?

18 Dec 2018

The government said in October that it plans to consult on the former employment relations minister Jo Swinson’s bill to...

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Could your hiring processes be damaging your employer brand?

14 Dec 2018

In a candidate-driven market, many businesses put their trust in agencies and external recruitment partners to find the best talent....

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Sharp rise in number of UK employees looking for a new role

5 Dec 2018

Almost a quarter of UK employees are pondering leaving their current job, according to research company Gartner...

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Employees rank Anglian Water as UK’s best place to work

5 Dec 2018

East of England utility Anglian Water has been ranked as the best place to work in the UK, according to...

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Audley Group’s campaign takes 2018 Employer Branding Award

21 Nov 2018

Audley Group wowed the judges in the Personnel Today Awards 2018’s Employer Branding category with its campaign to attract more...

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