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Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.
To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.
30 Jun 2020
Having purposeful work has always been important, but recent events have prompted both HR and employees to consider how this...
25 Jun 2020
The advent of Covid-19 has seen a major switch in HR priorities, a new survey has found, with the ‘future...
25 Jun 2020
Demand for office space in skyscrapers plummets as crowded lifts consigned to the past.
22 Jun 2020
Pinsent Masons scooped up four awards – including the coveted Grand Prix award – at this year’s People in Law...
3 Jun 2020
How employers have treated their staff during the Covid-19 crisis will be the ‘acid test’ for candidates considering whether to...
29 May 2020
With just one week left until the original deadline, we announce that organisations can apply for a two-week extension to...
28 May 2020
'We are seeing leaders rushing to get employees back into the office based on misguided notions that remote workers are less productive, less engaged and less cooperative.'
27 May 2020
Whether it’s furlough or free healthcare, companies’ actions during the coronavirus have come under greater scrutiny than ever. Will the...
13 May 2020
We catch up with last year's winner in these unprecedented times...
30 Apr 2020
How can businesses attract and recruit the best candidates when everyone's working at home?
14 Apr 2020
PROMOTED | In this guide, Guardian Jobs will interrogate what constitutes both an employer brand and an employee value proposition...
6 Apr 2020
Employee reviews reveal that most workers are unhappy with their employer's response to the coronavirus crisis.
31 Jan 2020
TMP Worldwide took the coveted Work of the Year for its campaign for The AA.
20 Nov 2019
Tech firm SAP scooped the Employer Branding Award for its “Bring everything you are – be everything you want” campaign,...