Employer branding

Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.

To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.


Remote working job ads jump 233%

The number of roles advertised as ‘remote working’ in the UK jumped to almost 78,000 in February.

Personnel Today Awards 2021 opens for entries

31 Mar 2021

HR and L&D teams wishing to celebrate the successes of the past year can begin their journey towards receiving the recognition they deserve from today.

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Pink Squid and Vodafone are class act at RAD Awards 2021

26 Mar 2021

Vodafone and Pink Squid received the 2021 Work of the Year at the 2021 RAD Awards, hosted online yesterday evening...

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HR & Marketing: Jarmila Yu and Richard Merrin talk to Oven-Ready HR

9 Mar 2021

Although it is critical for HR functions to work closely with all other business departments, HR and marketing have a special relationship.

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Why ESG should be high in HR’s priorities

23 Feb 2021

Environmental, Social, and Governance considerations are high on the agenda for big businesses. But what do ESG goals mean for how we incentivise the workforce?

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The 2021 RAD Awards shortlist revealed

18 Feb 2021

The shortlist for the 2021 RAD Awards – which celebrate excellence in employer branding, talent attraction and recruitment advertising –...

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How do we benchmark employers in the Covid era?

3 Feb 2021

Best employers and ‘great place to work’ lists used to focus on funky workplace perks, but what place do they...

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Salesforce voted Glassdoor Best Place to Work 2021

13 Jan 2021

Glassdoor has announced its annual list of the best places to work in the UK for 2021 as top employers...

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Personnel Today Awards 2020 winners: NHS praised for Covid response

27 Nov 2020

NHS England and Improvement has been crowned the overall winner at this...

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Personnel Today Awards 2020: Resourcing Supplier of the Year shortlist

20 Nov 2020

Third parties have a key role in producing results for HR teams and helping them to achieve their commercial goals....

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Personnel Today Awards 2020: Winners revealed (video)

20 Nov 2020

ON DEMANDCatch up with who won what at the Personnel Today Awards 2020...

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PwC to resign as Boohoo auditor after working conditions inquiry

19 Oct 2020

In the latest sign of growing fears among the large accountancy firms over reputational damage, PwC is set to resign as auditor of fashion retailer Boohoo.

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Ballerina image in jobs campaign provokes Twitter storm

12 Oct 2020

Culture secretary calls viral, but old, careers advert 'crass'.

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RAD Awards 2021 open for entries

9 Oct 2020

The 2021 RAD Awards have opened for entries as the search for the very best in employer branding, talent attraction...

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Personnel Today Awards 2020: Employer Branding Award shortlist

9 Oct 2020

Despite an uncertain jobs market, employer branding continues to be a crucial way to differentiate your organisation to high quality...

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