Employer branding

Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.

To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.


PwC to resign as Boohoo auditor after working conditions inquiry

In the latest sign of growing fears among the large accountancy firms over reputational damage, PwC is set to resign as auditor of fashion retailer Boohoo.

Ballerina image in jobs campaign provokes Twitter storm

12 Oct 2020

Culture secretary calls viral, but old, careers advert 'crass'.

Continue Reading Comments { 1 }

RAD Awards 2021 open for entries

9 Oct 2020

The 2021 RAD Awards have opened for entries as the search for the very best in employer branding, talent attraction...

Continue Reading

Personnel Today Awards 2020: Employer Branding Award shortlist

9 Oct 2020

Despite an uncertain jobs market, employer branding continues to be a crucial way to differentiate your organisation to high quality...

Continue Reading Comments { 0 }

Pandemic drives jobseekers to favour socially conscious employers

30 Sep 2020

Employees are turning towards more socially conscious employers as the pandemic changes their expectations around their careers.
According to a...

Continue Reading Comments { 0 }

Personnel Today Awards 2020 shortlist unveiled

8 Sep 2020

The shortlist for the Personnel Today Awards 2020 has now been announced, with an array of major employers showcasing the...

Continue Reading Comments { 0 }

How PR is the missing link in recruitment media

29 Jul 2020

Black Lives Matter, gender diversity, workplace culture. The way employers communicate about these issues matters more than ever. James Clench,...

Continue Reading Comments { 0 }

The next ethical dilemma: do we pay back furlough?

21 Jul 2020

Firms like Asos, Taylor Wimpey, Ikea are repaying furlough money, while others, such as Primark and Rightmove, say they will not take up the job retention bonus. What's their motivation?

Continue Reading Comments { 0 }

What does coronavirus mean for executive search?

2 Jul 2020

Finding the right leaders to navigate organisations through the pandemic and beyond has never been more important, but executive search...

Continue Reading Comments { 0 }

Four steps to take on your purpose journey

30 Jun 2020

Having purposeful work has always been important, but recent events have prompted both HR and employees to consider how this...

Continue Reading Comments { 0 }
empty office

HR priorities switch as pandemic heralds a new future

25 Jun 2020

The advent of Covid-19 has seen a major switch in HR priorities, a new survey has found, with the ‘future...

Continue Reading Comments { 0 }
Lift

Pandemic risk poses major questions of commercial property market

25 Jun 2020

Demand for office space in skyscrapers plummets as crowded lifts consigned to the past.

Continue Reading Comments { 0 }

Pinsent Masons scoops four awards at first virtual People in Law awards

22 Jun 2020

Pinsent Masons scooped up four awards – including the coveted Grand Prix award – at this year’s People in Law...

Continue Reading Comments { 0 }

Covid-19 recovery: Employer brands will require ‘seismic shift’

3 Jun 2020

How employers have treated their staff during the Covid-19 crisis will be the ‘acid test’ for candidates considering whether to...

Continue Reading Comments { 0 }

Personnel Today Awards 2020: entry deadline extension available

29 May 2020

With just one week left until the original deadline, we announce that organisations can apply for a two-week extension to...

Continue Reading Comments { 0 }