Employer branding

Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.

To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.


How having a dog-friendly office can help your business get ahead

PROMOTED CONTENT | Looking to retain and attract the best young talent? A dog could be the answer. No, really – 42% of...

Jobseekers more likely to apply to big brands

18 Apr 2018

Organisations with low brand awareness are likely to get overlooked by jobseekers, according to Glassdoor, with candidates 40% more likely...

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Why do so few staff feel their employer lives up to its brand?

19 Mar 2018

New research shows that only 19% of employees globally think their experience of their employer matches up to the brand...

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Gender pay gap: employers know the clock is ticking

5 Mar 2018

With less than a month to go until the gender pay gap reporting deadline, only one in six of the...

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RAD Awards 2018: Prison Service and Havas win Work of the Year

25 Jan 2018

An integrated campaign that challenged the public’s perception of running a prison has won top prize at this evening’s RAD...

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Bring executive search in-house but don’t scrimp on quality

15 Jan 2018

As employers seek hard-to-find talent and want greater control of their brand, many are looking to build executive search capability...

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BAE Systems lands Award for Managing Change

25 Nov 2017

The defence and aerospace giant was victorious in the field for Managing Change at the Personnel Today Awards 2017. We...

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Cubiks crowned Consultancy of the Year at the Personnel Today Awards 2017

24 Nov 2017

The Consultancy of the Year award 2017 went to Cubiks at the Personnel Today Awards on Tuesday. The category celebrates...

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Attracting millennials: What businesses can learn from Labour and the Tories

3 Nov 2017

After an unexpected election result and a fresh wave of scandals at Westminster, it’s not surprising that the millennial generation...

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Listen in: Why audio is your secret recruitment advertising weapon

4 Oct 2017

One of the newest categories in the RAD Awards is for audio recruitment advertising – whether that’s via radio, streaming...

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Should HR own customer experience?

27 Jul 2017

Is it time for organisations to face up to the difficult question of who owns customer experience? Where should HR...

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wimbledon

What can HR learn from Wimbledon?

12 Jul 2017

As we enter the final stages of Wimbledon, the Lawn Tennis Association is a brand that lives and breathes its...

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How to be an employer of choice in an increasingly competitive jobs market

10 Jul 2017

How do you make your business a place where the talent you crave wants to work? Claire McCartney examines recent...

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Reputational damage: six preventative measures for employers

26 Jun 2017

How can employers ensure reputational damage is kept to a minimum?

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Jaguar teams up with Gorillaz to recruit engineers

19 Jun 2017

Jaguar Land Rover has teamed up with Gorillaz to recruit 5,000 staff.
The car firm has developed an augmented reality...

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