Employer branding

Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.

To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.


What should employers consider when publishing parental leave and pay policies?

The government said in October that it plans to consult on the former employment relations minister Jo Swinson’s bill to...

Could your hiring processes be damaging your employer brand?

14 Dec 2018

In a candidate-driven market, many businesses put their trust in agencies and external recruitment partners to find the best talent....

Continue Reading Comments { 0 }

Sharp rise in number of UK employees looking for a new role

5 Dec 2018

Almost a quarter of UK employees are pondering leaving their current job, according to research company Gartner...

Continue Reading Comments { 0 }

Employees rank Anglian Water as UK’s best place to work

5 Dec 2018

East of England utility Anglian Water has been ranked as the best place to work in the UK, according to...

Continue Reading Comments { 0 }

Audley Group’s campaign takes 2018 Employer Branding Award

21 Nov 2018

Audley Group wowed the judges in the Personnel Today Awards 2018’s Employer Branding category with its campaign to attract more...

Continue Reading Comments { 0 }

2019 RAD Awards shortlist unveiled

20 Nov 2018

The shortlist for the 2019 RAD Awards, which celebrate the brightest and bravest in recruitment advertising, has been announced.
The...

Continue Reading Comments { 0 }

How having a dog-friendly office can help your business get ahead

9 May 2018

PROMOTED | Looking to retain and attract the best young talent? A dog could be the answer. No, really – 42% of...

Continue Reading

Jobseekers more likely to apply to big brands

18 Apr 2018

Organisations with low brand awareness are likely to get overlooked by jobseekers, according to Glassdoor, with candidates 40% more likely...

Continue Reading Comments { 0 }

Why do so few staff feel their employer lives up to its brand?

19 Mar 2018

New research shows that only 19% of employees globally think their experience of their employer matches up to the brand...

Continue Reading Comments { 0 }

Gender pay gap: employers know the clock is ticking

5 Mar 2018

With less than a month to go until the gender pay gap reporting deadline, only one in six of the...

Continue Reading Comments { 0 }

RAD Awards 2018: Prison Service and Havas win Work of the Year

25 Jan 2018

An integrated campaign that challenged the public’s perception of running a prison has won top prize at this evening’s RAD...

Continue Reading Comments { 0 }

Bring executive search in-house but don’t scrimp on quality

15 Jan 2018

As employers seek hard-to-find talent and want greater control of their brand, many are looking to build executive search capability...

Continue Reading Comments { 0 }

BAE Systems lands Award for Managing Change

25 Nov 2017

The defence and aerospace giant was victorious in the field for Managing Change at the Personnel Today Awards 2017. We...

Continue Reading Comments { 0 }

Cubiks crowned Consultancy of the Year at the Personnel Today Awards 2017

24 Nov 2017

The Consultancy of the Year award 2017 went to Cubiks at the Personnel Today Awards on Tuesday. The category celebrates...

Continue Reading Comments { 0 }

Attracting millennials: What businesses can learn from Labour and the Tories

3 Nov 2017

After an unexpected election result and a fresh wave of scandals at Westminster, it’s not surprising that the millennial generation...

Continue Reading Comments { 0 }