Employer branding

Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.

To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.


Job postings fall by two thirds in some sectors

Employee reviews reveal that most workers are unhappy with their employer's response to the coronavirus crisis.

Personnel Today Awards 2020 open for entries

1 Apr 2020

Entries have opened for the 2020 Personnel Today Awards, recognising the HR professionals, teams and suppliers that have delivered outstanding...

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RAD Awards 2020 winners: TMP Worldwide takes Work of the Year with The AA

31 Jan 2020

TMP Worldwide took the coveted Work of the Year for its campaign for The AA.

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Personnel Today Awards 2019: SAP celebrates Employer Branding Award success

20 Nov 2019

Tech firm SAP scooped the Employer Branding Award for its “Bring everything you are – be everything you want” campaign,...

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Details of first wave of police recruitment unveiled

9 Oct 2019

The Home Office has published police recruitment targets for every force in England and Wales for 2020-21.
Under the campaign,...

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New teachers to receive £6,000 boost to attract the ‘best’

2 Sep 2019

Starting salaries for teachers will reach as much as £30,000 by the 2022-23 academic year under a range of plans announced today.

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Job interview

Poor recruitment processes can damage brands

29 Aug 2019

Research into recruitment experiences has underlined the potential damage caused to brands by negative processes

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Goodbye to HR tech, hello recruitment consumerisation

19 Aug 2019

With technology transforming the way we attract, engage and inspire potential hires, Adam Shay explains why keeping up with the...

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recruiters employer brand knowledge

Recruiters not confident in employer brand knowledge, report finds

19 Jun 2019

More than a third (37%) of talent acquisition and recruitment specialists...

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What’s the secret to attracting gold-dust candidates?

4 Apr 2019

Tech sector employers are often fiercely competitive over candidates, so what can we learn from EKM, a small web company in Lancashire that claims it's more difficult to get into than Oxford and does not publicise roles? 

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How inviting feedback can drive a positive candidate experience

14 Mar 2019

It’s no secret that poor candidate experience can be harmful to an employer’s brand, but many organisations don’t know where...

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How a great people culture has boosted Metro Bank’s performance

7 Mar 2019

In a round table discussion at the UNLEASH Conference & Expo in London later this month, Metro Bank’s chief people...

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Recruitment process outsourcing: the future is ‘total talent’

6 Mar 2019

Employers are battling economic uncertainty but still struggle to source much-needed skills. In such a volatile jobs market, what role...

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Why good corporate citizenship brings mutual benefits

18 Feb 2019

Businesses now recognise that good corporate social responsibility is not just about financial donations. Being a good corporate citizen can...

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RAD Awards 2019 winners: Pink Squid take Work of the Year for Capgemini campaign

31 Jan 2019

Recruitment advertising agency Pink Squid won Work of the Year tonight at the RAD Awards 2019 for its “Active Inclusion”...

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