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GraduatesRecruitment & retention

GRADdirect study reveals graduate recruiters want soft skills above academic qualifications

by Personnel Today 30 Jul 2008
by Personnel Today 30 Jul 2008

A recent study by GRADdirect, part of Reed Consulting, has revealed that employers value qualities such as team working, good communication skills and the ability to appreciate others’ perspectives above academic qualifications.

The findings showed that over half of the organisations surveyed stated that graduate recruitment was key to building a greater pool of candidates available for succession planning and promotion. 

The study also revealed that recruiters broadly agree on the characteristics they look for in a graduate and highlighted what they think are the key differentiators that mark out the most sought after and strongest candidates:

·         Communication and the ability to work in teams are critical personal attributes as mentioned by 62% of recruiters.

·         Interestingly, characteristics related to emotional intelligence, such as the ability to appreciate others’ perspectives are seen as highly important to 42% of organisations.

·         Looking at intellectual capability, graduate recruiters place the greatest emphasis on transferable skills such as the ability to grasp complex information (68%) and to see problems from different angles (50%) rather than an individual’s academic ability, where only 27% saw this as very important for graduates.

·         An individual’s motivation for personal development is regarded as an essential indicator of potential success by 72% of recruiters with the majority stating that the graduate’s motivational drivers need to be aligned to those of the organisation if they were to progress within their company.
 
Nick Griffin, head of graduate services, commented:

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“The graduate recruitment process is a huge undertaking and investment for any organisation.  With an estimated 185,000 people set to leave college and university this summer, recruiters are faced with the challenge to hire the best graduates who will also have the potential to be future business leaders.”

He added: “In today’s competitive climate and in the face of the escalating war for talent, recruiters have to work harder and smarter to find their ideal candidate.  At GRADdirect, we have developed a service which helps companies to identify the essential qualities required for a graduate to be an effective performer and have the potential to progress in the organisation.”

Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

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