Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel TodayRecruitment & retentionThe HR profession

A minute with the RADs judges – John Salt, website director, totaljobs.com

by Personnel Today 16 Aug 2012
by Personnel Today 16 Aug 2012

In the second of our quick-fire interviews with some of the RAD Awards judges, we speak to John Salt, website director at totaljobs.com, one of the sponsors of our awards for 2013.

Why is totaljobs.com sponsoring the RADs?

The RADs celebrate the best of UK recruitment advertising and that is something totaljobs.com is passionate about, and that we love to celebrate.

What do you think the judges look for in a winning entry?

Great execution against the brief; measurable return on investment; and advertising that engages with people to enhance the employer’s brand and motivates relevant jobseekers to apply for the roles.

How is totaljobs.com adapting to a rapidly changing and competitive marketplace?

John Salt

John Salt, website director, totaljobs.com

There is and will always be change, and the best way to take advantage of this is to give your audience what they want. For recruiters, it is value for advertising money spent; for jobseekers that is the best experience when it comes to looking for, finding and applying for their next role. We keep that front of mind and deliver our offering in the way in which audiences consume media.

Although totaljobs.com is a well-known digital brand, what do you think are the other key recruitment platforms?

Well, you cannot – and never will – beat word of mouth referrals from people you actually know and whose opinions you trust. If you are looking for someone to hire, ask people you trust if they know anyone. Alongside this, the UK has a brilliant industry in both staffing agencies and recruitment advertising, those are the three channels I know and trust.

How do you think RADs entries have developed and changed over the years?

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

While there are many changes in the places where these entries are now published (such as online migration over the past 15 years), as well as innovative and clever use of multimedia messaging, at the core remains the same need there has always been: delivery of a well-written advertisement that clearly reflects the employer brand, job role and working culture – that is what recruitment advertising excellence is all about.

To find out more about the RADs, or to enter this year’s awards, visit the website.

Personnel Today

previous post
Promoting diversity through recruitment
next post
Cost is biggest barrier to training in small businesses

You may also like

Richard Tice: ‘pathetic’ to put HR manager in...

26 Jun 2025

Movers and shakers in HR: Asda, BBC, FSB,...

26 Jun 2025

Graduate jobs this summer ‘will be toughest since...

25 Jun 2025

Employers struggling with soaring candidate deception

25 Jun 2025

HR underprepared for likely increase in M&A activity

24 Jun 2025

With HR absence rising, is your people team...

24 Jun 2025

UK engineering and manufacturing firms face hiring struggles

23 Jun 2025

Aldi to hire for 1,000 new supermarket roles

23 Jun 2025

Only a third of recruiters receive high-quality job...

20 Jun 2025

Number of new nurses from abroad falls by...

18 Jun 2025

  • Empowering working parents and productivity during the summer holidays SPONSORED | Businesses play a...Read more
  • AI is here. Your workforce should be ready. SPONSORED | From content creation...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+