North West training provider Alliance Learning has redeveloped its website to increase its presence and appeal online.
Based in Horwich, Alliance Learning is one of the region’s largest independent training providers and specialises in the recruitment and training of young people through government funded apprenticeship programmes across a wide range of sectors.
In addition Alliance Learning operate a commercial division, which includes learndirect centres in Horwich and Leigh, providing a wide range of courses to individual and organisational clients.
The new website, which was designed and developed by Bolton agency Cube3 Digital, has been brought into line with Alliance Learning’s new brand guidelines, as the company seeks to unify its corporate identity across all its operations, sending a clear and concise message to its different markets of young learners, adult learners and corporate clients. The site also provides a simple and flexible system for uploading web content in-house making the management of the site much more efficient.
The website can be found at www.alliancelearning.com. Commenting on the site, Steven Whitehead, CEO said:
“The launch of our new site is part of our wider marketing strategy to differentiate our style for each market segment, while harmonising all communications within our overall brand identity.’
‘This will enable Alliance Learning to establish a stronger position in each of its markets and deliver a stronger brand message as we seek to expand on our existing services with the addition of more and more commercial training courses available to individuals and to businesses.’
‘The Internet is key to our future marketing plans for the organisation and revamping the website provides us with the foundations we need to drive them forward.”