Arla Foods achieve high uptake with new integrated VB scheme

Arla Foods, the UK’s leading dairy company and home of premier brands Lurpak, Anchor and Cravendale, has seen an impressive number of registrations in the first few weeks of the relaunch of its voluntary benefits scheme, My Benefits.

The new scheme, provided by Asperity Employee Benefits, launched on 3 August and achieved 18% uptake within three weeks. Based on the award winning Reward Gateway platform, My Benefits ofArla Foods achieve high uptake with new integrated VB scheme

Arla Foods, the UK’s leading dairy company and home of premier brands Lurpak, Anchor and Cravendale, has seen an impressive number of registrations in the first few weeks of the relaunch of its voluntary benefits scheme, My Benefits.

The new scheme, provided by Asperity Employee Benefits, launched on 3 August and achieved 18% uptake within three weeks. Based on the award winning Reward Gateway platform, My Benefits offers Arla’s 2,800 employees significant savings on their online, phone and in-store shopping with discounts and cashback available through over 1,500 retailers including high street heavyweights ASDA, B&Q, Comet, Marks & Spencer and Vodafone.

Employee spend since launch has also been encouraging, reaching over £10,000 by week three.

As well as shopping discounts, My Benefits also offers Arla employees substantial savings through childcare vouchers and Cycle to Work salary sacrifice schemes, as part of the fully integrated VB package backed up with Helpdesk support uniquely available seven days a week.

Tim Pearson, Head of Reward and Resourcing at Arla Foods, said: “We’re delighted that My Benefits has received such a positive response in its first few weeks. Asperity has been very proactive in supporting the  communications to our largely dispersed workforce, over 70% of which is not computer-based. We are particularly pleased that employees only need one login to access the My Benefits site – which is fully branded to our requirements. The site also streamlines the different facets of our VB package, including the Cycle to Work and childcare voucher schemes, enhancing the experience employees have when accessing their benefits.”

George Farrow, Service Delivery Director at Asperity, added: “Early signs are showing really healthy uptake for My Benefits, and we are sure uptake will continue to rise. The current economic climate is driving smarter spending on benefits by employers and employees alike. In the past few months Asperity has been focussing on making user experience on Reward Gateway even better, and we believe that this, combined with a stream of exciting new product developments, will continue to boost engagement and make Arla’s scheme a real success.”