Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+

Family-friendly benefitsFlexible benefitsSupplier NewsPay & benefits

Arla Foods achieve high uptake with new integrated VB scheme

by Personnel Today 8 Sep 2009
by Personnel Today 8 Sep 2009

Arla Foods, the UK’s leading dairy company and home of premier brands Lurpak, Anchor and Cravendale, has seen an impressive number of registrations in the first few weeks of the relaunch of its voluntary benefits scheme, My Benefits.

The new scheme, provided by Asperity Employee Benefits, launched on 3 August and achieved 18% uptake within three weeks. Based on the award winning Reward Gateway platform, My Benefits ofArla Foods achieve high uptake with new integrated VB scheme

Arla Foods, the UK’s leading dairy company and home of premier brands Lurpak, Anchor and Cravendale, has seen an impressive number of registrations in the first few weeks of the relaunch of its voluntary benefits scheme, My Benefits.

The new scheme, provided by Asperity Employee Benefits, launched on 3 August and achieved 18% uptake within three weeks. Based on the award winning Reward Gateway platform, My Benefits offers Arla’s 2,800 employees significant savings on their online, phone and in-store shopping with discounts and cashback available through over 1,500 retailers including high street heavyweights ASDA, B&Q, Comet, Marks & Spencer and Vodafone.

Employee spend since launch has also been encouraging, reaching over £10,000 by week three.

As well as shopping discounts, My Benefits also offers Arla employees substantial savings through childcare vouchers and Cycle to Work salary sacrifice schemes, as part of the fully integrated VB package backed up with Helpdesk support uniquely available seven days a week.

Tim Pearson, Head of Reward and Resourcing at Arla Foods, said: “We’re delighted that My Benefits has received such a positive response in its first few weeks. Asperity has been very proactive in supporting the  communications to our largely dispersed workforce, over 70% of which is not computer-based. We are particularly pleased that employees only need one login to access the My Benefits site – which is fully branded to our requirements. The site also streamlines the different facets of our VB package, including the Cycle to Work and childcare voucher schemes, enhancing the experience employees have when accessing their benefits.”

George Farrow, Service Delivery Director at Asperity, added: “Early signs are showing really healthy uptake for My Benefits, and we are sure uptake will continue to rise. The current economic climate is driving smarter spending on benefits by employers and employees alike. In the past few months Asperity has been focussing on making user experience on Reward Gateway even better, and we believe that this, combined with a stream of exciting new product developments, will continue to boost engagement and make Arla’s scheme a real success.”


 

Personnel Today
Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

previous post
Global employment survey finds job markets improving around the world
next post
Payroll and bonuses: Don’t bank on a bonus

You may also like

Top earners’ pay soars by 10% while lowest-paid...

8 Aug 2022

Office could be sanctuary for workers fearing winter...

4 Aug 2022

Inflation forecast to hit 13% in autumn says...

4 Aug 2022

Shell to pay workers a one-off 8% bonus

4 Aug 2022

80% of employers offer no support with breastfeeding

1 Aug 2022

BT strike: company ‘has stuck two fingers up...

29 Jul 2022

Police ‘let down’ by ministers with insufficient pay...

28 Jul 2022

UK employees increasingly seek temp work for extra...

28 Jul 2022

Average UK households £8,800 poorer than French and...

21 Jul 2022

Women over 50 hesitant to progress due to...

19 Jul 2022
  • 6 reasons why work-based learning is better than traditional training PROMOTED | A recent Fortune/Deloitte survey found that 71% of CEOs are anticipating that this year’s biggest business disrupter...Read more
  • Strengthening Scotland’s public services through virtual recruiting PROMOTED | This website is Scotland's go-to place for job seekers looking to apply for roles in public services...Read more
  • What’s next for L&D? Enter Alchemist… PROMOTED | It’s time to turn off the tedious and get ready for interactive and immersive learning experiences...Read more
  • Simple mistakes are blighting the onboarding experience PROMOTED | The onboarding of new hires is a company’s best chance...Read more
  • Preventing Burnout: How can HR help key workers get the right help? PROMOTED | Workplace wellbeing may seem a distant memory...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2022

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2022 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+