Asda has launched its first in-store crèche at its Ashton branch in
Scotland.
The supermarket chain is employing a trained childcare team to look after
staff members’ children. All-day childcare at the ‘Kids are us’ crèche costs
£10 per day, and the scheme could be rolled out across other stores if it
proves successful.
Divisional people manager for Asda Wal-Mart, Sian Doyle, said the move was
part of the chain’s drive towards promoting a greater work-life balance for its
workforce. "It is important to understand the childcare needs of all our
colleagues, and to offer appropriate flexible working options and
solutions," she said.
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"We’re very proud of the scheme. It demonstrates that Asda cares about
its staff as well as its customers.
"We’re extremely proud of the ‘Kids are us @ Asda’ scheme and feel that
Ashton has set a precedent for all the other stores to follow," she said.
