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Asda provides its workers with crèche

by Personnel Today 20 Aug 2002
by Personnel Today 20 Aug 2002

Asda has launched its first in-store crèche at its Ashton branch in
Scotland.

The supermarket chain is employing a trained childcare team to look after
staff members’ children. All-day childcare at the ‘Kids are us’ crèche costs
£10 per day, and the scheme could be rolled out across other stores if it
proves successful.

Divisional people manager for Asda Wal-Mart, Sian Doyle, said the move was
part of the chain’s drive towards promoting a greater work-life balance for its
workforce. "It is important to understand the childcare needs of all our
colleagues, and to offer appropriate flexible working options and
solutions," she said.

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"We’re very proud of the scheme. It demonstrates that Asda cares about
its staff as well as its customers.

"We’re extremely proud of the ‘Kids are us @ Asda’ scheme and feel that
Ashton has set a precedent for all the other stores to follow," she said.

Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

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