Graduates want to be employed by companies that are honest with them about job opportunities.
The Association of Graduate Recruiters announced the winners of its annual literature and Internet awards, where final-year UK students judged brochures, web sites and other recruitment techniques.
Award presenter SIS manager Amanda Brown said, “One of the main things graduates were looking for from employers is honesty about the opportunities open to them.”
More than 60 companies contested the AGR Literature Award, which is in its 30th year.
Best Brochure went to Ernst and Young and Best Website went to KPMG (www.kpmgcareers.co.uk).
Andersen Consulting won the Innovation Award, judged by the Association of Graduate Careers Advisory Service, for its tour bus. The bus – a converted lorry trailer that unfolds to reveal a classroom with a video and interactive learning terminals – tours campuses to find potential management consultants.
AGR chief executive Carl Gilleard said, “Standards for the awards are rising even faster than the number of entries, and that can only be to the benefit of everyone concerned.”