Bonusbond targets consumer market

One of the nation’s most enduring corporate reward and recognition products, the bonusbond gift voucher, is targeting the consumer market for the first time.

The multi store voucher can be spent at over 25,000 of many of Britain’s favourite retail outlets including Argo, Boots, Debenhams, GAME, Halfords, Homebase, Waterstones and WH Smith.

Grass Roots, which runs incentive, reward and recognition programmes for companies such as Barclays, Sainsburys and De Vere hotels, has been including the bonusbond in its business to business client schemes for nearly thirty years. Following a successful trial, the firm is now enabling consumers to buy the vouchers, in £5, £10 and £25 denominations, directly online.

Director Adam Sidbury explains: “The growth in online shopping is clearly continuing and gift vouchers are ideally suited to this channel. The participants in our corporate progammes enjoy the enormous choice that a bonusbond gives them and we have often been asked how they can be bought directly as a gift for family and friends. The new website features a very simple ordering process and has gone live just in time for the key Christmas gift market”

In addition to buying bonusbond gift vouchers, the consumer also has the option of adding Envy experiences, another Grass Roots gift product, to the shopping basket prior to checkout. The experiences are packaged at ten different prices points and start at just £25. Beauty treatments, family portraits and football stadium tours are just some of the options at this level. Those with a bigger budget can consider activities such as a cookery course in Marrakesh, a trip to Euro Disney or a day whizzing around country roads in a Ferrari.

Gift voucher holders left in the lurch last Christmas by the demise of some major high street retailers need have no such fears with bonusbond: “Apart from the attraction of choosing where your spend your gift vouchers, consumers can also be reassured that Grass Roots, as the company behind bonusbond, is in excellent financial health”, said Sidbury.


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