‘Ice & Easy’, a strategic incentive and motivation programme for British Gas employees, which was created and implemented by performance improvement agency P&MM, won Gold at the Eventia Awards, the highest recognition of professionally managed, produced and executed events.
P&MM, which creates motivation and recognition programmes for thousands of employees at across Europe’s largest companies, won in the category of Best Incentive/Motivation Scheme (International). British Gas tasked P&MM to create a fully integrated eight-month campaign recognising and rewarding staff for top performance in their respective roles. Rewards included exclusive trips to Iceland and experience days for high performing teams.
The campaign was praised for its sophisticated use of all-round communication tools and technology to engage staff on every level while comprising such elements as online ‘reward points’ and quarterly regional league competitions. The result of the incentive was the highest ever employee engagement score for British Gas Business, an increase from 64% in 2008 to 74% and the second highest across all of British Gas.
The campaign engaged more than 1400 British Gas employees and 576 individuals received a reward. 64 monthly prizes were awarded, while 79 people qualified for the star trip to Iceland.
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Nigel Cooper, executive director of the Events & Communications division of P&MM, commented: “We’re delighted to have made a tangible difference for one of this country’s leading employers. The results of this campaign are testament to the creativity of our Events & Communications team who have specialised in the most advanced and meaningful strategies to engage employees. The success of this campaign marks a trend we have noticed in the return of employers offering high value incentives to staff. Employers have realised such campaigns are self-financing and make a direct impact to job satisfaction, retention and above all, improved performance.”
P&MM’s work has been recognised by more than 100 industry awards in the last 10 years.
