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The British Association of Communicators’ (CiB) Central seminar on 6 February in the West Midlands is a must for organisations who want to ensure that they are getting to the heart of engaging and communicating effectively with their employees.
The Heart of the Matter at the Manor Hotel, Meriden, will consider a broad spectrum of the challenges facing today’s communicators, from getting your message across clearly and using appropriate strategies in difficult times to creating a powerful employer brand and managing talent effectively.
Speakers will include: Simon Warr, communications and public affairs board director at Jaguar Land Rover; Jo Andrews, professor of organisational communication at Birmingham City University; David Perman, director of the Executive MBA and Sports Management MBA at Birmingham Business School, University of Birmingham; Gary Muddyman, chief executive of globalisation consultancy Conversis; Domna Lazidou, a consultant and tutor on the Kingston Business School Diploma in Internal Communications Management and Steve Knight, editor of CiB’s Communicators magazine.
The seminar will cover:
- Straight-talking – why don’t companies use English rather than business-speak?
- Engaging employees during difficult times – a case study about the Tata takeover of Jaguar Land Rover.
- The employer brand – what is the employer brand and its significance in recruitment and engaging employees?
- Talent management and communication – the ultimate goal of talent management is to recruit, retain and develop your ‘best’ employees and using appropriate communication channels is a crucial ingredient.
- What should communicators do about culture? – should multicultural organisations adopt universal ‘best practice’ approaches to employee communication or should they communicate separately with each audience to reflect cultural differences?
- Cross-border messageing – how well do multinational enterprises’ websites adapt to countries, cultures and languages?
CiB’s Central director Louise Birkett comments: ‘Most of our speakers have connections to higher education establishments and so delegates will be hearing some of the most up-to-date research available.
‘We are delighted to able to bring a major CiB event providing the latest knowl
