CIPD supporter dismisses critic’s drastic action call

former vice-president of the CIPD has hit back at criticisms that its
professional qualifications are out of touch with the needs of the business

Morton, head of HRD at CIBA Specialty Chemicals, gives a robust defence of the qualifications
and the status of the institute in this week’s Personnel Today.

recently reviewed qualification scheme articulates what it takes to be a
“thinking performer”, he says. “They are about business management, not
textbook approaches”.

was responding to criticism from senior partner at Personnel Works Paul Kearns
(Comment, 13 March), who called for drastic action at “sleepy hollow”, as he
called the CIPD’s headquarters.

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