Making its website more interactive and client-friendly has proved an instant success for Specsavers Corporate Eyecare.
Figures show that, since enhancing the site, the number of unique visitors per month has been a staggering 4 times higher.
The website has been adapted to provide the greatest amount of information in the most easily navigable format. Interrogation of the site for up-to-the-minute information is now quicker and easier than ever for HR managers. The site now includes a comprehensive Q&A section and brochure downloads for subsequent perusal.
The most popular sections of the new website are proving to be VDU eyecare and safety eyewear. The site explains the full range of eyecare vouchers available, along with their costs and benefits, covering: VDU eyecare, safety glasses, optical care, requirements for driving and additional employee benefits. The site has been highly optimised for HR managers so that search terms will quickly direct them to the relevant facts. With separate sections for employers and employees, it is easy to find the right level of information regarding regulations, eyecare policies and general eye health.
Dona McLafferty, corporate account manager for Specsavers Corporate Eyecare, says: ‘Our website is now very sophisticated, even allowing clients to book an appointment online or ‘try on’ glasses by uploading a photograph. The real success behind our website is that it is not there in isolation. It is a valuable communication and information resource but is just one tool used and supported by a dedicated team of account managers who provide a vital and constant source of human interaction.’
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