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AgeCarersLatest NewsFamily-friendly benefitsFamily-friendly working

Family-friendly strategies for the Gen Z workforce (webinar)

by Rob Moss 16 Oct 2024
by Rob Moss 16 Oct 2024 LightField Studios/Shutterstock
LightField Studios/Shutterstock

Bright Horizons Work + Family Solutions logoAvailable on-demand. Recorded: 16 October 2024

Fostering a workplace culture that caters for all generations is key to any successful people strategy. Family-friendly working can improve inclusion, retention and engagement but what do we know about what workers of different ages actually want?

Bright Horizons’ Modern Families Index, tracking 3,000 working parents and carers, provides a rich dataset of key trends. One of the striking findings in the last couple of years is the rise of priority placed on family by the youngest generations at work.

Gen Z will make up 30% of the global workforce by 2030 and are famous for holding employers to account on their values as well as being more sober and risk-averse than older generations.

On-demand now

Millennials and Gen Z experience shifting ways of working. They expect to job-hop, retrain, switch careers, fit work into life alongside family, and will probably work for more of their lives.

This Personnel Today webinar, in association with Bright Horizons, examines the needs and wants of the younger generations at work and how employers and line managers can respond.

Personnel Today editor Rob Moss is joined by Jennifer Liston-Smith, head of thought leadership, and account manager Amanda-Jane McCann at Bright Horizons, together with business coach Sam Jones for a lively panel discussion providing you with actionable insights for how you attract and retain your younger staff.

Watch now to:

  • Learn evidence-based insights into what is important for younger generations at work
  • Understand the needs of employees across different life stages and how family support covers a range of key moments that matter
  • Know how employers can be responsive and relevant, with well-equipped managers
  • Move beyond assumptions and traditional beliefs that careers have three stages of education, employment and retirement and understand new mindsets.

This free 60-minute webinar included a live audience Q&A session.

Watch the webinar now

About our panellists

Jennifer Liston-Smith is head of thought leadership at Bright Horizons. She set up and for a decade led the coaching and consultancy side of what became Bright Horizons Work and Family Solutions, advising employers on programmes for working parents and carers and evaluating their impact and ROI, as well as developing coaches and coaching capability. Jennifer now focuses on identifying overarching trends through research and through advising employers and translating these insights into solutions and practical actions.

Amanda-Jane McCann is an account manager for Bright Horizons. She has been working with Bright Horizons for over five years, originally supporting one of its Scottish nurseries in an administrative role, before moving through the business to the position of account manager. Amanda-Jane has an eye for detail and her background in nurseries means she has comprehensive insight into the group’s services and solutions.  is also chair of Bright Horizons’ DEI group bringing her passion for families and their unique journeys to her role.

Sam JonesSam Jones is a business coach who combines his unique tools with his years of experience to coach the UK’s brightest public figures and influencers to create more productivity, better performances and improved wellbeing among young people. He looks at the culture of instant-access information on phones and devices and how it is affecting our psychology, as well as how a fast-paced world can impact our thoughts and feelings. Topics he focuses on include Generation Z, wellbeing and mental health, retention and resilience of Gen Z.

Watch on-demand now

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Rob Moss

Rob Moss is a business journalist with more than 25 years' experience. He has been editor of Personnel Today since 2010. He joined the publication in 2006 as online editor of the award-winning website. Rob specialises in labour market economics, gender diversity and family-friendly working. He has hosted hundreds of webinar and podcasts. Before writing about HR and employment he ran news and feature desks on publications serving the global optical and eyewear market, the UK electrical industry, and energy markets in Asia and the Middle East.

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Personnel Today
  • Home
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