Companies need to recruit more staff with language skills in order to set up foreign language versions of their web sites, a multilingual project management company has warned.
Image Partnership says research shows there are 192 million non-English-speaking web users in the world. It says the proportion of foreign language speakers is set to grow rapidly with English becoming a minority language. British and US companies cannot afford to ignore the importance of key languages, including Spanish, French and Portuguese.
“By 2005, English-speaking web users will represent only 30 per cent of the total global audience. Therefore, any company wanting to maintain and reinforce their corporate image and reach a worldwide audience, will need a multilingual web site,” said managing director Paul Hutchings.