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Equality, diversity and inclusionLatest News

Ford focuses on future by facing its past

by Personnel Today 15 Feb 2006
by Personnel Today 15 Feb 2006

Car manufacturer Ford has illustrated how far its diversity policies have come since a series of PR disasters in the mid-1990s.

A national conference at Ford’s Centre for Manufacturing Excellence in Dagenham, Essex, dubbed ‘Making Diversity a Reality’, saw the company’s policies placed in the equivalent of a car showroom for HR and diversity practitioners to cast their eyes over.

Delegates were given the treatment you would expect of a firm skilled in rolling out new models at motor fairs across the world, with supporting videos and speakers emphasising the business case for diversity.

Stephen Odell, vice-president for marketing, sales and service at Ford of Europe, said: “We have moved beyond pressure groups and legal requirements and we want you to know just how far we have travelled in the past five years.”

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In contrast to the union fury in the 1990s, when Ford workers’ black faces were airbrushed out of company advertisements, Transport and General Workers’ Union national secretary, Dave Osborne, described Ford’s current diversity policies as “leading edge”.

“Ford’s policies reflect the best practice that I am happy to take to other employers and demonstrate what is possible,” he said.


Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

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