Ideas to create a top tier occasion are put under the spotlight in a new podcast, designed to give inspiration to HR professionals tasked with organising an event.
Global event and project management company Zazz shares a wealth of experience in ‘The Customer Journey,’ a podcast offering an insight into the main factors to be considered when organising an event – from a visitors’ perspective.
The free podcast is available now at http://www.zazz-projects.com/useful-info-podcasts.htm
Mark Braddock, a director of Zazz, said: “It is important that organisers think like a customer, and that is the perspective from which this podcast has been produced, drawing on our own experiences. It is designed to appeal to a wide range of individuals and groups, covering the basics and some of the lesser thought-out issues.
“To make an event a success, organisers need to consider the customer journey right through from the moment they hear about the event or attraction, to their whole experience on the day – but those in charge of such projects can easily become too close to the subject to see this point of view.”
The Customer Journey encourages listeners to consider a number of points, including whether their booking process is easy to follow, if people are going to be made to feel welcome on arrival – and if the event is likely to match expectations and be considered value for money.
Other areas covered include whether people are being thanked as they leave – a tactic which can really enhance a visitor’s perceptions – and if there are the processes in place to capture visitor details in order to get feedback and invite them to future events.
Launched in 2003, Zazz offers a range of turnkey project management solutions to an international client base within the leisure, tourism and visitor attractions’ market, along with the co-ordination of one-off events and their professional operation.
Areas of expertise include festival & event management, concept development & project management, event co-ordination & project support and operational procedures and troubleshooting.