supportive culture is the key to fostering creativity in the workplace.
Management Agenda 2002 by Roffey Park consulted 300 managers throughout the UK
and found that 63 per cent of employees believe it is vital to feel safe when
trying to do something original. More than half say it is important for people
to have the freedom to make mistakes without fear of retribution.
practices and the example set by senior staff were also cited as major
influences on the level of creativity within firms. Thirty-two per cent believe
that reduced red tape enables staff to change practices more easily.
creative away days and increased reward and training initiatives are not
considered important stimulants in the search for creativity. The report
suggests a hands-off approach is more influential than formal company