Since its launch on 1 February 2010, gatszu.com, the UK’s leading online recruitment marketplace, has lived up to its billing as one of the most revolutionary and exciting products to hit Britain’s recruitment industry in recent years, successfully attracting hundreds of curious employers and recruiters to its website, converting them to users and, perhaps more importantly, brand advocates.
As well as signing up in excess of 100 employers, who between them have uploaded more than 300 vacancies and committed over £500,000 in fees for recruiters, gatszu.com won a national business award for innovation just weeks after it launched. Judged by Dragons’ Den star Deborah Meaden and Bebo founder Michael Birch the accolade, which recognised the country’s 100 smartest small business, acknowledged gatszu.com’s strong brand identity, energetic approach to sales and marketing, and its highly original, transparent business model.
In addition to the many employers that have realised the power of gatszu.com, over 350 forward-thinking recruitment agencies have also registered, many of which are currently engaged with employers, actively placing candidates and collecting fees. However, because gatszu.com is proving so popular and growing so quickly its owners, who are expecting many more vacancies to be uploaded over the next few weeks, are calling for more specialist recruiters to sign up and familiarise themselves with the website in preparation for a big increase in marketplace activity.
“We worked really hard launching the business and are driving it forward at a rapid rate,” explained gatszu.com’s Managing Director Stuart Murray. “The team’s efforts are now paying dividends and we are seeing a big increase in traffic to the website, and the number of vacancies being uploaded. Hence we need more recruiters, particularly in the Financial Services, IT, Engineering, Construction and Retail sectors.
Sign up to our weekly round-up of HR news and guidance
Receive the Personnel Today Direct e-newsletter every Wednesday
“Recruiters that sign up now should not expect to retire off the fees just yet, and they should hold off ordering a Ferrari…” continued Murray. “However, it is definitely worth registering, completing your gatszu.com profile page and keeping an eye on the new vacancies that are uploaded each day. We have a great mix of Blue Chip companies and SME employers using the website already and more are signing up every week, so we expect the number of vacancies to increase two-fold month on month. We would be disappointed if there wasn’t over 1000 jobs on the marketplace in three months time.”
While its first three months of trading have set a precedent within the online recruitment community, gatszu.com’s management team are under no illusion that there is still plenty of work to do if they are to establish their company as a nationally recognised brand. “We are working hard to get the name ‘gatszu.com’ and the concept of an online recruitment marketplace out there to the wider business community,” said Simon Swan, gatszu.com’s Marketing Director. “It is a matter of educating both employers and recruiters, and explaining how the platform can benefit them both. It is free to use so there is no hard sell, we simply encourage them to sign up with an open mind and provide us with feedback, should they have any. We are aware that we can improve the website, and we are working hard to make it more user friendly, but as first drafts go it is a good starting point. We are also on the verge of completing a partnership with a firm that could transform gatszu.com overnight, so watch this space…”
