Positive Week was launched today by the Government, to encourage employers to
combat ageism in the workplace.
Wicks, minister for pensions, who spearheads the Age Positive campaign,
commented that the week is an important way to reach individuals and employers
in the fight against workplace age discrimination.
aim of any sensible employment strategy is to find the right employee for the
job – regardless of one’s age,” Wicks said. “Ultimately, you can’t put an age
on true talent and businesses need to tackle age discrimination now to reap the
rewards in the future.”
December 2006, age discrimination will become illegal in the UK, in line with
Article 13 of the EU employment directive.