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Latest NewsSmoking in the workplaceWellbeing

Government launches TV advertising campaign ahead of smoking ban in England from 1 July

by Mike Berry 14 May 2007
by Mike Berry 14 May 2007

With less than 50 days to go until the smoking ban in public places comes into force in England, the government has launched a national advertising campaign to remind the public of what the legislation will mean from 1 July.


The advert shows an ‘everyday’ man walking through a variety of locations, including a café, pub, garage and office, which will all be required to be smoke-free.


The character explains that from 1 July, smoking will no longer be allowed in enclosed and substantially enclosed public places and workplaces. The ad finishes outdoors, in a pub garden, where smoking will be permitted.


Recent research carried out among businesses in England showed that 41% did not realise that smoking rooms will have to be closed. More than half were unaware that work vehicles will also be covered by the legislation.


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A government survey of 1,700 adults found that 36% cited a smoke-filled atmosphere as the main turn-off for going to a bar or pub.


Public health minister Caroline Flint said: “The campaign is a reminder to people of the date [of the smoking ban] and gives examples of the range of locations which will be smoke-free. It forms part of a comprehensive communications campaign to make sure that businesses and individuals understand what action they need to take.”

Mike Berry

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