Gulf veteran’s company set to fight stress

A Gulf war fighter pilot who was captured and tortured by
the Iraqis is using his harrowing experiences to help HR teams manage employee

John Peters hit the headlines when he was paraded on Iraqi
TV after being captured when his Tornado jet was shot down over Iraq 10 years

Peters, who spent seven weeks in captivity, has now formed a
management development company called UPH with former England rugby player Rory
Underwood and leadership expert Martyn Helliwell, head of the Royal Navy
survival school.

Peters said as well as stress management his firm
specialises in developing leadership, communication, team building and

He said, “I don’t have a background in business but people
recognise that I know what I am talking about when it comes to stress
management and making decisions quickly.”

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